About Mehdi
French
Native or bilingual
English
Conversational
Experience
- DECATHLONFreelance Data Scientist/EngineerCONSULTING AND AUDITSDecember 2022 - Today (3 years and 5 months)Paris, FranceWithin the Data Marketing France team, I work as a **Data Engineer / Analytics Engineer**, with the goal of structuring, validating, and leveraging marketing data to support business performance and decision-making.My mission consists of:
- Designing and maintaining robust data pipelines (ingestion, transformation, modeling) from various marketing and digital sources
- Implementing reliable and documented analytical models, focused on business uses (acquisition, CRM, omnichannel, marketing performance)
- Ensuring the quality, consistency, and traceability of data within the data ecosystem
- Collaborating closely with marketing, product, and data teams to understand needs, translate business challenges into data solutions, and accelerate adoption
- Contributing to a data-driven culture through best practices in analytics engineering (testing, versioning, monitoring, documentation)
This mission is part of a logic of scalability, autonomy for business teams, and business impact, in line with DECATHLON group's data standards.STACK: DBT, Python, PySpark, SQL, Airflow, Databricks, TABLEAU - Maisons du MondeData scientist/ Data EngineerRETAIL (LARGE RETAILERS)July 2021 - December 2022 (1 year and 6 months)Paris, FranceFull Stack Data on CRM, Acquisition, and Supply Chain scopes:- Data collection and transformation- Data analysis- Modeling / ML- Development of code components (Python) and Orchestration (Airflow)- Data restitution in Dashboard (Qlik Sense)- Lifestyle Segmentation (Bigquery ML)- Development of a product replenishment algorithm for stores
- M13hData Science ConsultantCONSULTING AND AUDITSMarch 2020 - July 2021 (1 year and 4 months)Paris, FranceSALTO:- Management of the "Google Recommendation" flow (Flask/Python Framework).- RFM Segmentation: measuring user engagement.- Program Catalog: content flow from the Salto website to carry out audience acquisition campaigns on "partner" sites. (Flask/Python).L'OCCITANE: Analysis of trends/Dashboard for monitoring SEO data from the Adwords API. (Data Studio)FDJ: Dashboard analyzing the contribution of marketing levers to conversions. (Power BI)Lapeyre: Measurement of semantic similarity between product categories to support the SEO team.Skill & You: Geographic AB Test using the "Trimmed-Match" method
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Education
- Master in Digital EconomicsUniversity of Montpellier2017Master 2 (M2), Economie numérique
- Master 2 (M2), Statistics and Applied EconomicsENSSEA National School of Statistics and Applied Economics2015Master 2 (M2), Statistique et économie appliquée