About Mehdi
French
Native or bilingual
English
Fluent
Experience
- The Walt Disney CompanySenior Product ManagerTRAVEL AND TOURISMOctober 2021 - Today (4 years and 8 months)Paris, France
- Development and implementation of the product vision, strategy, and action plan for the Disneyland Paris mobile application (iOS & Android).
- Definition and monitoring of Objectives and Key Results (OKRs) and key performance indicators (KPIs).
- Management of Discovery phases: user research, problem-solving, data analysis.
- Product Delivery management: specifications, development, end-to-end testing, release management.
- Development and execution of the push notification strategy and A/B testing to optimize user engagement.
- Management of content and no-code animation strategy for web and app.
- Regular presentations and demonstrations to teams and management.
- Innovation and innovation POCs (AR/VR, AI) and collaboration with startups.
- Management of 5 Product Owners, 3 Product Designers, and coordination of 3 squads totaling 40 people.
- The Walt Disney CompanyProduct Growth LeadTRAVEL AND TOURISMOctober 2020 - October 2021 (1 year)Paris, France
- Development and execution of the AARRR growth strategy for the Disneyland Paris website, to optimize each stage of the user funnel.
- Management of user research and UX analysis to identify the best opportunities for user acquisition and activation.
- Implementation of a conversion opportunity detection system (CRO) in close collaboration with the data team, enabling a deep understanding of user behaviors.
- Supervision of targeted A/B testing campaigns, from conception to results analysis, to increase engagement and retention.
- Collaboration with content, design, and marketing teams to conceive initiatives to optimize website revenue.
- Sharing actionable insights and strategic recommendations to continuously optimize customer journeys and increase customer lifetime value (LTV).
- The Walt Disney CompanyProduct Owner - ECommerceTRAVEL AND TOURISMJanuary 2019 - October 2020 (1 year and 9 months)Paris, France
- Responsible for redesigning the conversion funnel of the Disneyland Paris website for package products (hotels, tickets, and add-ons).
- Management of Discovery to identify user needs and validate solutions.
- Active participation in user testing to validate hypotheses and gather insights.
- Delivery management as PO for a squad of 10 people, ensuring efficient implementation of features.
- Definition of Product Requirements and functional specifications to ensure clarity and quality of deliverables.
- Management and prioritization of the product backlog, alignment with business needs and user feedback.
- Constant reporting and communication with stakeholders on progress and results.
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Education
- Certificat « Manager des hommes et des équipes »Kedge Business School2020
- Master of International Marketing and Business DevelopmentSKEMA Business School2014
Certifications
- SAFe AgilistSAFe2019
- Certified Scrum Product OwnerScrum Alliance2017