Mehdi A.

Combining creativity and technical excellence for printed materials that make a difference. After several years of experience in agencies, printing companies, and as a project manager at FBH, I launched ATR Création with a simple idea: to offer impactful, well-thought-out, and technically flawless design. Because no, a graphic designer doesn't just "make things pretty". "Who said a graphic designer couldn't create beautiful files?" At ATR Création, I design visuals intended for actual production:

• Signs, window graphics, vehicle wraps, interior/exterior signage

• Print-ready files, optimized for workshops, saving time and avoiding surprises

• Mockups in situ to facilitate client approval

• End-to-end visual project management: brief, creation, delivery. My approach: create aesthetic, clear, but above all, effective visuals in the field. With my experience in graphic production and project management, I speak the same language as installers, printers, and clients. Today, I help retailers, artisans, companies, and agencies build a coherent, solid, and production-ready professional image.

At FBH, I held a versatile position combining graphic design, project management, and strategic organization. The company, specializing in signage, window graphics, signs, and printed materials, allowed me to evolve in a dynamic environment where each project was unique. As a graphic designer, I created impactful visuals, adapted to the technical constraints of production and installation. I also created mockups to facilitate client decision-making and significantly increase our conversion rate. ️ In parallel, I played a real project manager role:

• End-to-end client request follow-up

• Quote preparation and management

• Coordination between different departments (workshop, installation, production)

• Planning and anticipation of key stages: creation, manufacturing, installation. I also contributed to structuring the company:

• Implementation of tracking tools to better manage ongoing projects

• Optimization of internal workflows

• Participation in recruiting apprentices and freelancers

• Concrete proposals to improve internal organization and communication. This experience allowed me to develop a global vision of the profession, at the crossroads of design, technology, and management. Today, with this experience, I continue my career as a freelancer to support new clients with efficiency, creativity, and methodology.

At Clem, I was an apprentice web designer. I produced visuals for social media, created video montages to present the company's services, and contributed to the graphic enrichment of the website.

➡️ Training followed: Graphic Designer Creator (Gobelins)

➡️ Tools: Photoshop, Illustrator, Premiere Pro, Figma

🌐 A versatile experience combining digital creation, video, and web.