Freelancer profile translated to English.

Description

🚀 Transforming data into strategic decisions

Senior Data Analyst with 9+ years of experience, specializing in reporting automation, data modeling, and BI performance optimization for the Luxury, E-commerce, and Pharma sectors.

I have supported L'Oréal, LVMH, Cdiscount, Decathlon, and Novo Nordisk in transforming data into growth levers using Power BI, Tableau, SQL, and Snowflake.

📌 Key Expertise:

✅ Automation & optimization of reporting → 90% reduction in processing time.

✅ Data reliability & model normalization → Elimination of inconsistencies & better decision-making.

✅ Market Intelligence & competitive analysis → Development of rankings & advanced customer segmentation.

✅ Cloud & BI Tools → Expertise in Power BI, Tableau, SQL, Snowflake, Google Cloud & Databricks.

💡 Available for freelance BI opportunities.

📩 Let's discuss your BI project!

Industry field of expertise

Languages

English
Fluent
French
Fluent
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 30km)

L'Oréal
Data Analyst - Report Automation
LUXURY GOODS
February 2024 - Today (2 years and 4 months)
Levallois-Perret, France
💡 Optimization and automation of reporting for Lancôme, YSL, Giorgio Armani, Mugler.

✅ 90% reduction in reporting generation time, enabling better strategic responsiveness.
✅ Implementation of a performance ranking by house, segment, category, and country.
✅ Optimization of Power BI and SQL model performance, improving the reliability of insights.
✅ Comparison of market shares vs. competitors, allowing for adaptation of marketing strategies.

🛠 Technical environment: Power BI, Excel, Google Cloud, SQL, Redslim.
Microsoft Power BI Microsoft Power Query Tabular Editor DAX Studio Microsoft Excel
DECATHLON
Data Analyst - Dashboard Migration
SPORTS
June 2023 - December 2023 (7 months)
Lille, France
💡 Migration and optimization of the "Instore Traffic Analysis" dashboard from Quicksight to Tableau to improve in-store traffic analysis.

✅ Complete migration of reporting to Tableau Software, ensuring better ergonomics and increased performance.
✅ Optimization of SQL queries, reducing dashboard loading time by 50%.
✅ Implementation of a data pipeline on Redshift, allowing for real-time updates of analyses.
✅ Development of in-store traffic tracking indicators, facilitating decision-making for Retail teams.

🛠 Technical environment: Tableau, SQL, Redshift, Databricks, Quicksight.
Tableau Quicksight SQL Databricks Amazon Redshift
Louis Vuitton
Data Analyst - Dashboard Conception
LUXURY GOODS
March 2022 - June 2023 (1 year and 3 months)
Paris, France
💡 Creation of dashboards and market analyses for the 5 LVMH divisions (Fashion, Distribution, Cosmetics, Jewelry, Spirits).

✅ Development of an NPS Score and advanced customer segmentation to track loyalty.
✅ Standardization of KPIs and creation of a benchmarking model to measure brand performance.
✅ Automation of data analyses via Power BI & SQL, reducing errors and inconsistencies.

🛠 Technical environment: Power BI, SQL Server, Excel, Google Cloud.
Microsoft Power BI SQL Data visualisation Data mining Data Analysis