Description

I support brands and agencies in maximizing their Meta Ads performance across the full funnel — awareness, consideration, and conversion. With 4 years of hands-on experience, I specialize in campaign architecture, A/B testing, pixel setup, and retargeting strategies. I work with e-commerce brands, service businesses, and startups looking to scale predictably through paid social.

Languages

English
Native or bilingual
Hindi
Basic
Malayalam
Native or bilingual

Workplace preferences

Can work on-site

Dubai City (up to 50km)

Noon
Affiliate Marketing Executive / Meta Ads Specialist
E-COMMERCE
April 2025 - Today (1 year and 2 months)
Dubai - United Arab Emirates
• • Planned, launched, and optimised Meta Ads and Google Ads campaigns across Facebook and Instagram (UAE & KSA), managing monthly budgets to drive traffic, conversions, and affiliate revenue.
• • Set up and managed Meta Pixel and Conversions API (CAPI) for accurate server-side event tracking, attribution modelling, and campaign optimisation — achieving AED 0.26 cost-per-result across 5 simultaneous campaigns.
• • Built custom and lookalike audiences using demographics, interests, and first-party data; implemented retargeting and funnel strategies to reduce cost-per-acquisition.
• • Executed A/B testing on creatives, copy, and audiences via GA4 and GTM; continuously iterated to improve ROAS, CTR, and CPA.
• • Managed affiliate operations — coupon campaigns, partner monitoring, and fraud detection across ShareASale and CJ Affiliate.
▶ Generated $2,184 in verified affiliate commissions — 539 orders, 911 items, $182 average order value — within 3 months.
▶ Achieved 107,005 unique reach and 136,772 impressions for Folivana Garden Meta campaign at AED 1.89 CPM.
▶ Drove 1,554 qualified landing page views at AED 0.26 cost-per-result with 2.64% CTR across 5 campaigns.
Instagram Marketing Meta Ads
Folivana Garden Centre & Labelaaliya
Meta Ads Specialist (Freelance)
April 2026 - Today (2 months)
Dubai - United Arab Emirates
• • Managed end-to-end Meta Ads campaigns simultaneously for two UAE brands across different verticals — fashion e-commerce (Labelaaliya) and garden centre retail (Folivana) — covering strategy, audience building, creative direction, and performance optimisation.
• • Planned and launched full-funnel campaigns (Sales, Traffic, Engagement, Retargeting) with structured ad sets for each funnel stage; built custom and lookalike audiences using first-party data, interests, and behavioural targeting.
• • Implemented view content and purchase retargeting to recapture mid-funnel users; set up Meta Pixel event tracking (add-to-cart, checkout, purchase) for full-funnel attribution and SEO-aligned landing page optimisation.
• • Managed daily budgets across 6+ active campaigns per brand, adjusting bids, creative rotations, and spend allocation between acquisition and retargeting to maintain efficiency and prevent ad fatigue.
▶ Folivana: Drove 200+ qualified leads in 20 days — 107,005 unique reach, 136,772 impressions at AED 1.89 CPM, 1,554 landing page views at AED 0.26 cost-per-result with 2.64% CTR.
▶ Labelaaliya: Achieved 1,955 landing page views at AED 0.26 cost-per-result — 48,238 unique reach, 92,524 impressions, 2.64% CTR; managed AED 1,330+ total ad spend across 6 simultaneous campaigns.
KTC International
Senior Social Media Manager
April 2024 - April 2025 (1 year)
Dubai - United Arab Emirates
• • Developed and executed multi-platform paid social and organic strategies across LinkedIn, Instagram, Facebook, and Twitter for a B2B security technology brand targeting GCC decision-makers.
• • Managed Meta Ads and Google Ads budgets, optimising for awareness, lead generation, and CPL reduction via GA4, GTM, and Ads Manager.
• • Produced 50+ content pieces (posts, reels, videos) maintaining consistent brand identity and platform best practices.
• • Aligned quarterly digital campaigns with sales and product teams, building integrated funnels from awareness to conversion.
▶ Increased brand awareness by 80% through strategic multi-platform campaigns.
▶ Improved social media engagement by 90% using performance analytics and content trend analysis.
Content marketing Instagram Marketing Facebook Marketing