Meghan Vareil

In this role, I coordinated marketing and communication projects with a strong transversal dimension, mobilizing commercial, technical, and management expertise.

At the core of my responsibilities, I managed the promotional launch of new products, structuring collaboration between internal teams and external partners to ensure a smooth, coherent, and impactful deployment.

I supported change management during the global rebranding (including the name change and redefinition of the editorial line) by ensuring message consistency and employee buy-in.

To support this transition, I designed and deployed a library of content and communication tools to facilitate the adoption of the brand guidelines and ensure consistent messaging across all channels.

With a strong and unifying employer brand strategy, I led several initiatives to strengthen the sense of belonging and promote internal expertise. I also managed the community of teams and partners to share best practices and support collective momentum.

In close collaboration with sales, I provided project support in creating sales enablement content and managing the CRM, while conducting competitive, marketing, and technical intelligence to inform prospecting and innovation strategies.

Finally, I managed the design and organization of internal and external events, including logistical, budgetary, and supplier management, ensuring an experience that was both coherent, high-quality, and meaningful.

These responsibilities allowed me to develop a strategic and operational approach to project marketing, combining a big-picture vision, execution rigor, and the ability to rally teams around common objectives.

I coordinated marketing and communication projects, supporting the sales department in its customer acquisition and retention efforts.

I was also responsible for ensuring brand identity consistency, coordinating action plans, and supporting employees in organizational changes.

As part of organizing internal and external events and producing promotional items, I supervised logistics, budget tracking, and vendor relations (as well as scheduling for events).

Furthermore, my role also involved managing the internal community, facilitating the flow of key information, and strengthening cohesion between departments.

In parallel, I managed and administered the CRM, ensuring data quality and monitoring marketing and sales activities.

I also conducted competitive, marketing, and technical intelligence to anticipate trends and inform strategic thinking.

This experience was part of my second year of the PGE Master's degree – Operational Management, pursued in alternating work and study between CESI Engineering School and EM Normandie.

This dual program allowed me to connect management and methodological teachings with real-world practice, strengthening my ability to lead complex projects, mobilize teams, and structure communication around strategic company goals.

As part of my first year of the PGE Master's degree in Operational Management, pursued in alternating work and study, I contributed to the implementation and management of marketing and communication strategies and actions aimed at strengthening the company's brand awareness and commercial performance.

I coordinated targeted product and service promotion activities, liaising with internal teams and external partners.

I was also responsible for SEO administration and website content, with the goal of optimizing online visibility and ensuring consistency in our digital presence.

My role included managing and coordinating advertising campaigns on Meta (Facebook and Instagram), carrying out Cold Mailing sequences, reporting on these activities, and managing and moderating professional communities on LinkedIn and Meta, with a focus on brand development and audience engagement.

In parallel, I participated in organizing internal and external events and contributed to the design and production of digital and print materials to support key commercial and institutional moments.

This experience allowed me to consolidate my skills in marketing coordination, digital communication, and project management, while developing a structured and effective approach to multi-channel communication.