Description

I help purpose-driven brands grow through story-led social media, content strategy, and campaign planning. With 10+ years of experience, I create engaging digital content that builds trust and drives results. I typically support with content calendars, caption writing, rollout planning, social audits, and campaign execution, always aligned with brand voice and audience goals.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Travel
Marketing Manager
TRAVEL AND TOURISM
February 2023 - Today (3 years and 4 months)
Implemented SEO strategies for better search engine rankings.
Produced blogs and social media content for varied and targeted audiences.
Proficient in utilising Da Vinci Resolve and Descript for seamless video edits.
Updated and maintained marketing collateral, including brochures, presentations, and website content, ensuring consistency and relevance.
Managed image inventory to maintain accuracy. Analysed social media metrics to inform strategy.
Create eBook designs, advertisements, and social media content. Reviewed and updated marketing collateral, keeping materials fresh and relevant to current market conditions.
Optimised website content for search engine ranking, Design sales documentation for consultants.
Assisted NGO with marketing initiatives.
Crafted press releases for NGO.
Monitored and reported on campaign performance. Conceptualised engaging, targeted social media and digital marketing content for NGO's social platforms.
Managed and escalated client enquiries.
Conceptualised and executed the entry of the NGOs animated film into the International Tourism Film Festival Africa 2025, leading to a Silver Award in the Wildlife Conservation category.
Authored the comprehensive submission brief and managed all entry requirements and deadlines.
Integrated the animation into a broader awareness campaign targeting schools, NGOs, luxury camps, and conservation media.
Marketing Agency
Senior Digital Marketer and Account Manager
DIGITAL AND IT
August 2020 - January 2023 (2 years and 5 months)
Maintained strong relationships with clients.
Conducted weekly team scrum sessions.
Conducted monthly performance reviews with team members.
Assess project results and enhance efficiency.
Collaborate with team members to brainstorm project concepts.
Oversaw deadlines and progression for successful delivery.
Managed budget allocation for digital marketing initiatives, ensuring optimal use of resources for maximum impact.
Developed and implemented comprehensive digital marketing strategies to increase brand awareness and online presence.
Designed custom marketing plans for diverse client needs.
Leading and executing marketing initiatives.
Supervised KPI achievements for campaigns and team members.
Created monthly, quarterly and annual reports.
Coordinated face-to-face client meetings on a weekly and monthly basis.
Conducted SEO audits and competitive analysis.
Managed comprehensive content marketing initiatives including planning, research, and copywriting.
Executed social listening and managed community interactions.
Managed design and production of social media posts and videos.
Monitor online trends and manage online community engagement.
Managed social media accounts across various platforms, creating engaging content to drive follower growth and engagement rates.
Conducted A/B testing for campaigns.
Designed targeted email strategies for increased engagement.
Developed and executed influencer marketing strategies. PR - writing press releases, researching media outlets and relationship management.
Managed ad campaigns on social media platforms.
Crafted engaging copy for marketing materials.
Developed visually compelling designs.
Edited video content.
Trained junior team members on digital marketing tools and techniques, fostering skill development within the team.
Travel
Trade Relations and Marketing
TRAVEL AND TOURISM
December 2018 - August 2020 (1 year and 8 months)
Crafted engaging newsletters for email campaigns.
Developed engaging blog posts.
Designed brochures for various marketing campaigns.
Utilised advanced photo editing software to refine pictures.
Enhanced CRM workflows in Hubspot.
Facilitated consistent communication with agents.
Strengthened camp communication and relationships.
Crafted high-quality video content with Premiere Pro.
Managed online presence across multiple social networks.
Strengthened digital presence by skillfully managing online communities.
Facilitated communication to address issues in agent-camp interactions.
Compiled comprehensive camp reports on a monthly basis.
Ensured coordination of all event activities.
Managed email marketing campaigns for agents.
Planned and executed two successful events in Johannesburg and Cape Town.