Freelancer profile translated to English.

Description

Brand Architect. 10 years defining strategic and creative directions, aligning teams, and repositioning brands that had everything to succeed—except the right direction.

My background combines two things too often separated: strategic rigor and creative instinct. Brand strategy, creative direction, visual and narrative identity, campaigns, experiences—I build coherent directions from start to finish, from positioning to execution. More than 100 brands, places, and entrepreneurs supported in France and Europe.

I intervene where decisions truly matter: → when vision lacks clarity → when positioning is no longer clear or desirable → when brand and creativity no longer speak the same language

This isn't consulting for consulting's sake. It's architecture—we dismantle what doesn't hold, we rebuild what lasts.

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

JO&JOE
Head of Marketing & Social Media
HOSPITALITY
May 2022 - February 2026 (3 years and 9 months)
Hossegor, Soorts-Hossegor, France
Key missions → Definition and deployment of the venue's creative & cultural identity → Art direction of content and brand experiences → Social media direction and strategy → Local community and ambassador network development → Event direction—concept, scenography, production
Events Social Media Communication Strategy Press Relations Art Direction
Megan Wieber
Founder & Creative Director
CONSULTING AND AUDITS
March 2018 - Today (8 years and 3 months)
Paris, France
Key missions → Brand strategy & positioning—from diagnosis to brand platform → Creative direction & visual identity—building coherent and desirable universes → Campaign & content art direction → Brand experiences & experiential concepts → Strategic support for founders in growth or repositioning phases Clients & references → Hospitality, food, fashion, lifestyle, culture, beauty, real estate & interior design → Collaboration with talents & creators with 1M+ audience → Deployments in France & Europe
Art Direction Branding Communication Strategy Team Management Events
MOKEN VISION
CMO & Head of Brand
FASHION AND COSMETICS
July 2024 - January 2026 (1 year and 6 months)
Hossegor, Soorts-Hossegor, France
Key missions → Brand strategy & positioning—upgrading and international expansion → Creative direction of seasonal campaigns (Summer, Winter, Optics, Running, 10th Anniversary Capsule) → Art direction—visual identity, storytelling, collection universes → Social Media Direction—strategy, content creation, management → Shooting production (AD, styling, scouting—photo & video) → Event direction—concept, scenography & production (10th-anniversary event, record attendance) → Multidisciplinary team management & multi-market coordination
→ Wholesale strategy, press relations & ambassadors
Art Direction Press Relations Social Media Branding Communication Strategy

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Master 2 (M2), Manager of Commercial Strategy and Performance with E-Business option (Baccalaureate)
Talis Business School
2018
Master 2 (M2), Manager de la Stratégie et de la Performance Commerciale option E-Business (Bac
Bachelor, Project Manager
Talis Business School
2017
Bachelor, Chef de projet

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Strategy Consultant

Megan Wieber

Marketing Director

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