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Megan L.ML

Megan L.

Social Media Manager & Content Creator

€450/day
Köln, DE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Megan

9 years at the tax office - now social media.This sounds strange, but it makes sense:I understand numbers, structures, and compliance, and I know how to present topics that initially seem dry in a way that truly reaches people.

Today, with my own brand (@meganlve, 1.1 million views/month on Instagram), I build daily on what works on social media, and I bring exactly this knowledge to my clients' accounts.

I completely take over social media presences: strategy, editorial plan, Reels, community.

My clients are brands in the areas of leisure, experience, and lifestyle, including surft.beach, DeinBildungsurlaub, xcitepeople.

What sets me apart: I don't create content that sounds like it's from an agency. I film myself, I know the platforms from the inside, and I know what really moves the algorithm.
  • German

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Basic

Can work on-site
Köln (up to 50km)

Experience

  • Selbstständig – bymelo (Megan Love)
    Social Media Manager & Content Creator
    November 2023 - Today (2 years and 9 months)
    Köln, Germany
    Social Media Management, Content Creation, and Community/Event Management for brands in the fields of education, leisure, experience & lifestyle in Cologne.

    Selected Clients & Projects:
    • surft. kologne: Community & Event Management as well as Social Media Management
    • XcitePeople/X4Kids: Social Media & Content for the experience location with workshops and holiday camps for children at Gut Clarenhof, Cologne.
    • dein Bildungsurlaub: Social Media Content for the further education holiday platform
    • Blue Playground (swimming lake): Social Media & Content related to outdoor and water sports experiences
    • Urbanmusix, among others: shorter content and social media projects

    My Personal Brand: @meganlve, "Life after the tax office" with over 250,000 reached accounts and around 900,000 views per month. The know-how from viral reel storytelling flows directly into my client work.
    Community Management Storytelling TikTok Target Audience Analysis Sparring Partner
  • Finanzverwaltung NRW
    Administrative Assistant & Corporate Influencer (Social Media)
    PUBLIC SECTOR
    September 2017 - May 2026 (8 years and 8 months)
    Köln, Germany
    9 years in the NRW tax administration - from administrative assistant to the authority's corporate influencer.

    • Certified tax economist with in-depth expertise in income tax, procedural law, and public authority communication.
    • Conception and implementation of the authority's social media presence: Reels, storytelling, employer branding, and recruitment of young talent.
    • Complex tax and legal topics presented in an understandable, approachable, and high-reach manner - individual formats with over 600,000 views.

    As a corporate influencer and content creator, I demonstrated how even a public authority can become visible, approachable, and attractive for young talent through modern social media management.
    Storytelling Social Media Management & Content Creation Community Management Corporate Influencer Public Authority Marketing

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Education

  • General University Entrance Qualification
    2017
    Allgemeine Hochulreife
  • Certified Tax Economist
    University of Applied Sciences for Public Administration NRW
    2020
    Diplom Finanzwirtin

Skill set

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