About Mégane
Need to delegate your communication due to lack of time?
French
Native or bilingual
Experience
- Mégane MazarguilFreelance SEO - SEA ConsultantE-COMMERCEJune 2024 - Today (2 years and 1 month)Paris, FranceSEA (advertising) / Google AdsCreative asset layoutCampaign integration (Google; META…)Monitoring and optimizationsMedia reportingSEO (natural referencing)Website auditWriting and research of new content/keywords/tags/URLsNetlinkingIntegration within different platforms.. (Wix, Shopify, Wordpress…)SEO performance analysis and reporting
- CARREFOURKey Account Manager - Carrefour LinksE-COMMERCEFebruary 2019 - Today (7 years and 5 months)91300 Massy, FranceKey Account Manager (e.g., Coca Cola, L'Oréal, Nestlé, Unilever, Danone, Pepsi, P&G...) Mastery of the entire offer proposed by Carrefour Links (Unlimitail)Main mission:- Data/Audience Extension/Programmatic (Display, VOL, Social...) Managed / Co-managed / SelfTraffic management, management, implementation, KPI monitoring, optimizations, reporting/Data studio, media reporting, relations with advertisers/agencies, trading desk, partners...Secondary missions:- CRM, leader in couponing campaigns- Print (Hyper/super/proxy catalogs – Magazines…)- In-store support (Banners – Shopping cart wraps – Shoppercast, checkout counters...)- Online support (Carrefour.fr – Newsletter …)Implementation, coordination, and optimization of campaigns in direct relation with internal Carrefour teams, store teams, and external service providers.
- CARREFOURAdvertising Manager Hypermarkets (catalog/e-catalog and POS production)RETAIL (LARGE RETAILERS)January 2017 - January 2019 (2 years)91300 Massy, FranceGuarantor of the quality and accuracy of information contained in catalogs for hypermarket food and non-food productsProduction planning for the year Tracking of advertising production until final validation (Go to print)Ensure compliance with internal/external processes and validation deadlines, ensure its relevanceCoordinate all production with internal and external stakeholders (buyers, sales development managers, merchandising departments, advertising agencies CACOM/PUBLICIS, printers...)Billing managementMonitoring the creation of POS materials in stores related to catalog offers and complementary weekly offersManagement of Advertising Assistants, participating in their skill development, daily schedule management, annual reviews...
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Education
- M2 CommunicationESGCI2016M2 Communication
- M1 Communication 360ECS Paris (European Communication School)2015M1 Communication 360