Freelancer profile translated to English.

Description

Looking for a professional to define an effective digital strategy and manage your advertising campaigns on Google and social networks? You've come to the right place! With over 4 years of experience in digital marketing, I specialize in SEA (Google Ads, Bing Ads) and SMA (Meta, LinkedIn, TikTok). My agency and consulting firm experiences have allowed me to develop in-depth expertise in acquisition to optimize your campaigns and achieve your goals.

🎁 Free audit at the start of our collaboration

For every new client, I offer a free audit of your existing campaigns. The goal: identify quick wins, concrete optimization levers, and present you with a clear action plan, before any commitment.

My skills:

💡 Defining an effective digital strategy

📢 Managing advertising campaigns

🛠 Tracking & Web Analytics via Google Tag Manager & Analytics

📈 Setting up automated reports on Google Data Studio. (Looker Studio)

✍🏻 My clients:

Louis Vuitton, Bouygues Télécom (BTBD), Courir, Michelin, OpenClassrooms, Truffaut, Kuoni, Afibel, Biogen, Temple Noble Art, Coopérative U, Atol Opticiens, Vinfast.

I respond within 24 hours, shall we discuss it? ➡️

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Freelance
Paid Media Consultant (SEA & Social Ads)
July 2024 - Today (1 year and 11 months)
I assist brands in structuring, managing, and optimizing their advertising campaigns (Google Ads, Meta Ads, Bing Ads, etc.). I work on various objectives - lead generation, online sales - with a performance-oriented approach (target CPA, ROAS) and a test & learn methodology to maximize the effectiveness of actions.
I have conducted SEA audits identifying optimization opportunities, performed audience and ad creative analyses. Among my recent missions: launching multi-country campaigns for VinFast (automotive), multi-channel campaigns for Coopérative U (Google, Bing, Meta, Criteo), and managing digital acquisition for Atol Opticiens and Kuoni (travel).
SEA Meta Ads Meta Ads Expert Google Ads SEA SEA Audit
Converteo
Paid Media Consultant (SEA & Social Ads)
CONSULTING AND AUDITS
September 2022 - July 2024 (1 year and 10 months)
Paris, France
1. Louis Vuitton Mission - Digital Paid Social Media Project Manager
- Developed the Worldwide paid social activation strategy (timeline, objectives, budgets, ad formats, etc.)
- Approved media plans
- Coordinated markets/regions for campaign deployment
- Monitored KPIs and challenged agencies

2. L'Oréal Mission - Data Analysis

3. Conforama Mission - Social Ads Audit
Audited Conforama's Meta advertising accounts to highlight strengths and areas for improvement.

4. Michelin Mission - Benchmark, SEA Audit & Business Analysis
1. Benchmark: Studied Michelin's paid search competitive landscape and analyzed its positioning against competitors.
2. Audit: Performed a performance overview and account assessment using the 5A audit methodology, identifying opportunities for leverage acceleration and best practices to implement.
3. Business Analysis: Estimated the ideal investment level to drive growth at an optimal profitability level.

5. BTBD Mission (NRJ Mobile & Auchan Télécom)
- Served as traffic manager responsible for all paid media activations (SEA, Social Ads, Affiliation) and investment optimization
- Performance Reporting & Analysis (campaigns, website)

Advertising Platforms: Google Ads, Meta, Microsoft Bing, Kwanko
Analytics Tools: Google Analytics, Piano Analytics
Digital Strategy Traffic Management Meta Ads Meta Ads Expert SEA Expert
Keyade
Digital Account Executive
PRESS AND MEDIA
May 2021 - September 2022 (1 year and 4 months)
Neuilly-sur-Seine, France
SEA/ Social Ads Expert:
- Brief taking and development of strategic recommendations to meet client objectives (media plans with optimal mix)
- Operational management and optimization of SEA/ Social Ads campaigns
- Dashboarding via Looker Studio and regular reporting

A diverse portfolio of major clients, with a total investment budget of approximately €15 million, full-funnel media investments, and various challenges:
- Education/online training sector => qualified lead generation
- Sportswear Retailer => profitability objective (ROAS driven)
- Gardening/plants/pet Retailer => Drive to store
- Fashion Retailer => Finding new customers/appealing to a younger audience
- Health/tech sector => App downloads & healthcare professional registration
Webmarketing Strategy SEA Consulting Social Ads Affiliation

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

Digital Marketing Expert (Online Acquisition)
Oreegami Academy
2021
Expert Marketing Digital (Acquisition online)
Master's in Marketing and Service Management
IAE Gustave Eiffel
2018
Master, Marketing et Management de services