Freelancer profile translated to English.

Description

12 years of experience in brand strategy & content with agencies (Socialy, FCinq, R2, Drive, heaven, WÔO etc.) and advertisers (Biocoop, Citeo, HelloFresh, Onatera etc.)

I act as an outsourced Head of Brand for executives and marketing departments to:

→ Clarify their brand platform

→ Define content strategy and editorial pillars

→ Structure their 360° communication to maximize every euro invested

→ Align their teams and partners to produce better, not more

→ Make the brand a competitive advantage, visible in the results: awareness, loyalty, pricing power, internal engagement

My approach: connect strategy, storytelling, and organization to make the brand a lever for performance and consistency.

I've seen internal & external blockages firsthand:

→ Brands no longer perceived or misunderstood by their customers and prospects

→ Ineffective campaigns despite committed budgets

→ Over-solicited Marketing and Com teams burning out from producing without a common vision

→ Ineffective campaigns despite committed budgets

→ Companies unable to recruit the right talent

→ Sales teams struggling to defend value

My career has taught me to read these tensions:

In agencies, I learned to design strategies & orchestrate 360° campaigns to transform an idea into a measurable system.
As an advertiser, I understood business constraints, budget trade-offs, and internal pressures.
As an independent, I built my method around one principle: link brand to performance

Today, I act as a strategic partner alongside executives.

I work like an orchestra conductor between strategy, communication, and execution.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Marseille (up to 50km)

Indépendante
Outsourced Head of Brand
CONSULTING AND AUDITS
May 2018 - Today (8 years and 1 month)
Marseille, France
I support companies, ETIs, and institutions in managing their brand as a lever for collective efficiency and sustainable performance.
My role: transform organizational complexity into strategic clarity and connect brand, communication, and business challenges.

Areas of intervention:
> Brand strategy & narrative platform: diagnosis, repositioning, brand governance, multi-stakeholder management.
> 360° campaigns & influence: concept definition, agency coordination, creation of high-engagement video and digital formats.
> Content strategy: structuring editorial ecosystems (social media, website, CRM, paid), designing value-added formats.
> Corporate & employer branding: clarifying discourse, supporting HR & CSR departments, embodiment content.
> Strategic management & performance measurement: creation of monitoring tools, consistency indicators, message alignment over time.

Sectors supported:
> Agri-food & mass retail: multi-brand strategy, local communication, corporate / retail articulation.
> Institutional & circular economy: impact campaigns, public issue education, responsible communication.
> Luxury & French know-how: heritage valorization, narrative modernization, international consistency.
> Tech & B2B services: brand positioning, B2B influencer marketing, thought leadership strategy.
> Culture & lifestyle: storytelling format development, social media strategy, creative activation.
Communication Strategy Social Media Influences Brand Content Digital Communication
Brainsonic
Social Media Manager
SOCIAL NETWORKS
September 2016 - April 2018 (1 year and 8 months)
Paris, France
• Lead on social media content creation
• Social media management and moderation
• Development of activation campaigns
• Lead and management of internal teams in customer relations • Development of social content and media strategies
• Monthly performance reporting
• Influencer partnership management
• Monitoring and identification of social media best practices
• Management of projects related to social media
(tutorial video production, event website, showcase website redesign)
Influence Social Media Project Management Partnerships Community Management
Videdressing
Content & Community Manager
E-COMMERCE
November 2014 - August 2016 (1 year and 10 months)
Paris, France
• Lead on social media content creation
• Social media management and moderation
• Development of activation campaigns
• Lead and management of internal teams in customer relations • Development of social content and media strategies
• Monthly performance reporting
• Photo shoot production (casting, location, art direction)
• Influencer and brand partnership management • Iconographic research
• E-merchandising for website and newsletters
Photo Styling Production Community Management Brand Content E-merchandising