About Mégane
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- Me SocialSocial Media & Community ManagerApril 2024 - Today (2 years and 2 months)Bordeaux, FranceMy tasks:- Development of social media & branding strategies.- Social media management.- Photo shoots.- Content creation (videos & photos).- Community management and building.- Digital campaign management.- Graphic design (digital, print, logos).- Emailing strategy development & implementation.- Copywriting (social media, website, blog posts).- Website management.- Showcase website creation.- Digital marketing project management.
- Imago agence marketingSocial Media & Community ManagerSeptember 2022 - July 2023 (10 months)Montréal, CanadaSOCIAL MEDIA MANAGER & COMMUNITY MANAGER at a 360° marketing agency specializing in retail, fashion, lingerie, beauty, decor, and jewelry.MARKETING STRATEGIES:- Development of annual social media marketing strategies in a multidisciplinary approach.- Development of social media strategies, in conjunction with photo shoots produced by the agency and clients.SOCIAL MEDIA MANAGEMENT & COMMUNITY MANAGEMENT:- Social media management: 3 to 5 clients/month.- Instagram community size: clients with up to 62K followers.- Community management, community building, customer service support for inquiries made via social media.- Bilingual writing of social media calendars.- Scheduling of posts on Facebook, Instagram, YouTube, and Pinterest via Meta and the Sprout Social tool.- Management of Instagram and Facebook contests, single or collaborative: content creation, scheduling, winner selection and follow-up, performance analysis.- Quarterly analysis of organic social media performance + community behavior analysis.- Writing and adaptation of newsletters in French (as per client needs).- Scheduling of newsletters via Cyberimpact and Mailchimp.- Monthly analysis of newsletter performance.PROJECT MANAGEMENT & PAID DIGITAL CAMPAIGNS:- Support for the project management department in tracking client feedback to the creative department.- Digital campaign management: 1 client/month. Development of a paid digital strategy, budget development and monitoring, campaign setup and tracking, quarterly performance analysis.- Support for the digital department in writing copy for paid campaigns.- Tracking of deadlines and task management via the Asana management tool.
- My Little Big WebSocial Media ManagerDIGITAL AND ITApril 2022 - April 2022 (1 month)Montréal, CanadaACHIEVEMENTS:- Sector-specific strategic watch and benchmarking.- Writing of editorial calendars.- Implementation of organic and paid strategies.- Setup of Meta and LinkedIn tools (Business Manager, Campaign Manager).- Management of various social media platforms: Facebook, Instagram, and LinkedIn.- Social media management: 7 to 10 clients monthly.- Visual creation: adaptation to various social media platforms, adherence to graphic charter.- Copywriting/writing of posts according to client wording.- Scheduling of posts.- Planning and development of paid strategies via Business Manager and Campaign Manager platforms.- Project management for the social media aspect.- Weekly and monthly analysis of posts and results.- Collaborative work on the Google Suite.- Proficiency in platforms: Basecamp, Monday, Hootsuite, SEMrush, Creator Studio, Canva, Linktree.
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Education
- Bachelor of Commerce/MarketingESG Bordeaux2020Développement des connaissances autour du secteur de la vente et du marketing en passant par le management et la communication. Etude des dimensions stratégiques et opérationnelles de la fonction marketing. Conception et mise en oeuvre d'actions marketing et d'actions de communication. Conception et développement d'une stratégie de marque. Définition et mise en oeuvre d'un plan d'actions commerciales. Management d'une équipe opérationnelle, gestion de projet. Anticipation et innovation
Certifications
- The Fundamentals Of Digital Marketing / Full EnglishGoogle2021
- Adobe pack the basics of Photoshop + Illustrator + IndesignUdemy2021