Mégane C.

Managed acquisition campaigns with large budgets for two brands with opposing challenges: Dossier (perfumes, US) and Voyage Privé.

Dossier (perfumes, US market)

Scale a DTC brand with a €500K-€1.5M monthly budget, while launching multiple products, without compromising profitability or fatiguing audiences. I built a full-funnel strategy driven by data and creativity.

Complete strategy: awareness, acquisition, retargeting

Google Ads: Performance Max, non-branded Search, YouTube (Creator Partnerships)

Social: Meta Ads and TikTok Ads

Performance-driven creative: analysis, briefs on winning concepts, collaboration with UGC teams

Product launches secured through direct Google, Meta, and TikTok partnerships

→ Result: Increased budget absorbed without loss of profitability on a high-volume e-commerce account

Voyage Privé

Managed performance across multiple markets simultaneously, with a constant creative flow to produce and an booking journey to optimize to convert paid traffic into bookings.

Multi-country Google Ads and Meta Ads management

Production of static visuals and in-house creative briefing

Continuous data analysis and recommendation management

CRO recommendations on the booking journey

→ Result: Optimized multi-country acquisition and improved conversion journey.

Acquire and convert customers for a responsible savings product, which is a high-consideration financial product where trust and journey fluidity are as important as acquisition. The challenge: generate profitable account openings within a long decision cycle. In-house, I owned the entire process, from campaign to website conversion.

Paid acquisition: SEA and Social Ads management focused on profitability

CRO: optimization of account opening pages and journey, A/B testing

Tracking: ensuring tracking reliability and cross-referencing analytics data with the back-end, to manage based on real data, not approximations

Business-oriented reporting, understandable by product and management teams

Clients: GHD, GoldAvenue, Beanstock, Écoles Secondaires.

A dual role: build a Paid Media department from scratch while delivering top-tier client performance. I structured the activity, trained the team, and stayed hands-on with the accounts, ultimately winning an award.

Build and manage the department:

Co-creation of the agency's Paid Media department

Management and training of a team of 5 people

Participation in pitches and commercial presentations

Implementation of processes and inter-agency synergies

Creation of strategic plans

Acquisition and performance:

Multi-channel management: Google Ads (Search, Display, Shopping, YouTube, Gmail), Microsoft Ads, Facebook Ads, LinkedIn Ads

Optimization based on specific objectives: CPA, ROI, CVR

Performance analysis (Google Analytics, Looker Studio / Data Studio)

Regular reporting and recommendations for client account development

→ Results: 2023 Search Award, Best SEA Performance category, for GHD. Over 1 year: +45% SEA sales, +106% revenue from SEA, +31% ROAS, +57% CTR from Shopping feed optimization.