Médina Ferrer

What criteria to analyze? What information to provide to get relevant proposals? So many questions I have been asked regularly and that I wish to share today with advertisers seeking the ideal partner. One certainty: agency and advertiser aim for the same goal, but it is up to them to define it clearly and commit to it fully.

The consultation phase is crucial for the next 4 to 5 years of your project. It should allow you to select a partner based on objective criteria adapted to your structure. The human aspect will also play a determining role, often underestimated, in the success of your collaboration. Your positioning will have a major impact on the quality of the recommendations you receive. It is essential to formulate your needs precisely, provide a clear vision, and identify your internal constraints. Hoping that an agency will decipher your implicit expectations is risky.

Calling on an agency means seeking expertise, advice, and quality deliverables, but it also means a methodology, a schedule, and a budget aligned with your organization. Each point must be carefully evaluated to make an informed choice.

My mission is to guide you in this process by leveraging my in-depth knowledge of agencies' expectations and internal mechanisms, in order to ensure a harmonious and fruitful collaboration for both parties.