Freelancer profile translated to English.

Description

Is your marketing truly supporting your growth? Vague positioning, off-target messaging, salespeople without content to convince... I step in as aFractional CMO/B2B Tech Consultant (SaaS, Cloud, Cybersecurity, AI)tolay the foundationsthat drive business forward.

What you get concretely:

📍**Clear positioning** andmessages that resonatewith your targets: Defined ICPs, value proposition, consistent B2B storytelling across all your channels.
🧰 **Operational sales enablement**: Playbooks, pitch decks, battle cards, case studies to equip your sales team to convince.
🤝 An **actionable partner marketing program**: Structured co-marketing, partner kits, MDF, channel activation plan, designed for 2-tier organizations.
♻️Reusable assetsthat your team can adopt, evolve, and leverage long after the mission.

An architect at heart: I structure, I initiate, I document, so that what is implemented remains solid and actionable.

What sets me apart:

18+ years of B2B marketing and communication experience (EMEA). Ex-Genetec, ex-EagleEyeNetworks.
A dual expertise in strategy and execution (content, campaigns, ABM, events, nurturing, sales enablement).
Strong expertise in Partner/Channel Marketing in complex tech environments.
And a multilingual approach (🇫🇷🇬🇧🇺🇸🇪🇸🇷🇴), designed for organizations with multiple stakeholders.

My services:

**Zero-Point Marketing Foundation**: Diagnosis, priorities, 90-day roadmap, KPIs, quick wins

*Go-to-Marketand **Messaging**: ICP, value, messages, pitch, launch kit

**Partner Activation (Channel)**: Co-marketing program, kits, MDF, activation
**Fractional CMO**: Rituals, trade-offs, sales/marketing alignment, steering and coaching

Want marketing that stands the test of time? Let's talk.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Romanian
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Rouen (up to 50km), Vernon (up to 50km), Évreux (up to 50km), Dreux (up to 50km)

AnkraMC-Self-employed
Marketing Advisor/ Fractional CMO
TECH
December 2024 - Today (1 year and 8 months)
Dreux, France
Support organisations in launching or accelerating their marketing journey, drawing on my 20 years of experience in B2B marketing, communications, and business development in the technology sector.
Advised i-Virtual, a deep tech company providing API solutions for vital signs measurement in wellness, healthcare, Insurtech and SaaS, and Overto, a digital transformation consulting firm in CRM software implementation and training.
Content Strategy & Editorial Plan SEO (on-page optimization, structure, keywords) Messaging & Value Proposition (B2B Deep Tech) Creation of Sales Collateral (Sales Tools) Project Management & Coordination (website, content, social)
ACO France
Head of Marketing
CIVIL ENGINEERING
June 2024 - November 2024 (5 months)
Vernon, France
Executive Board member, led 6-person marketing team across 3 product units. Specialized in product marketing.
• • Improved CRM usage by 30% in 5 months, through training and segmentation.
• • Increased web traffic by 20% and LinkedIn followers by 30%, through content strategy.
• • Implemented a specifiers program (branding, digital assets kit and planning).
• • Delivered ACO's strategic vision (storyboard, graphic assets and 2025 planning).
Product Marketing & Go-to-Market CRM & Segmentation (adoption, process, training) Content & Social Strategy (LinkedIn, web) Marketing Plan & Budget Management (multi-business units) Team Management & Coaching
Eagle Eye Networks
Head of Regional Marketing
SOFTWARE PUBLISHING
February 2023 - May 2024 (1 year and 3 months)
Amsterdam, Netherlands
Hired and led the regional marketing team in EMEA, LATAM and APAC (7 team members). Spearheaded cross-functional regional marketing plan for a $1M+ budget. Specialized in demand generation and strategic alliances activities.
• • Increased leads pipeline by 20% per quarter.
• • Grew leads conversion rates from 1% to 3%.
Demand Generation & Pipeline Growth Regional Marketing Strategy (EMEA/LATAM/APAC) Leadership & Team Building (recruitment, management) Integrated Marketing (digital, content, partners, campaigns) Reporting & Performance Steering (KPIs, conversion)