Description

I help businesses fix and scale their conversion tracking so they can trust their data and make better decisions.

Over the last 5 years, I’ve worked on 400+ projects involving Google Tag Manager, GA4, server-side tracking, and conversion APIs across different platforms like Google Ads, Meta, TikTok, and Bing.

Most of the time, when clients come to me, something is broken or incomplete:

Conversions not tracking properly

Data mismatch between platforms

Pixel or CAPI issues

Server-side tracking not set up correctly

I focus on solving these problems with clean, reliable setups that give you accurate data you can actually use.

I also work with more advanced cases, including tracking for restricted industries (like health & wellness), where standard setups often fail.

Whether you're running an eCommerce store, generating leads, or managing campaigns as an agency, I can help you build a solid tracking foundation.

Tools I work with regularly:

Google Tag Manager (web & server-side)

GA4 (Google Analytics 4)

Meta Conversion Tracking & CAPI

Google Ads, TikTok Ads, Bing Ads tracking

DataLayer implementation

If your tracking is unclear, unreliable, or limiting your performance, feel free to reach out.

Industry field of expertise

Languages

English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Impressive Digital
Conversion Tracking & Analytics Specialist
E-COMMERCE
August 2025 - Today (1 year)
Austin, United States
Since August 2025, I have been working with Impressive Digital, an award-winning leading digital marketing agency in the USA, as a Conversion Tracking & Analytics Specialist.

I handle the full tracking and analytics part for their projects. This includes setting up and managing GA4, Google Tag Manager (web and server-side), Meta Conversion API (CAPI), and conversion tracking for platforms like Google Ads, Meta, TikTok, and Bing.

My main focus is to make sure the data is accurate and reliable. Not just setting up tracking, but making sure it actually reflects real performance so the team can make the right decisions.

I work closely with their marketing team to fix tracking issues, improve data quality, and ensure proper attribution. I have worked across eCommerce, lead generation, and agency level projects. Here are a few details of mine to this role:

1. Skills
- Conversion Tracking & Analytics
- Google Analytics 4 (GA4)
- Google Tag Manager (Web + Server-side)
- Meta Conversion API (CAPI)
- Google Ads, Meta Ads, TikTok & Bing Tracking
- Data Accuracy & Attribution
- Debugging & Troubleshooting Tracking Issues

2. Responsibilities
- Handle the full tracking and analytics setup for projects
- Plan and implement tracking using GTM and GA4
- Set up and manage server-side tracking and Meta CAPI
- Configure conversion tracking across ad platforms (Google, Meta, TikTok, Bing)
- Ensure data accuracy and fix tracking issues when needed
- Work closely with the marketing team to align tracking with campaign goals
- Improve data quality and attribution for better decision-making

3. Deliverables
- Complete tracking setup (GA4 + GTM)
- Server side tracking implementation
- Meta CAPI integration
- Ad platform conversion tracking setup
- Clean and reliable data for reporting
- Debugged and error free tracking system
- Proper attribution setup for performance analysis