About Md
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French
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Experience
- Fräulein Smilla GmbH
On Malt
TikTok Tracking Audit, Shopify-Integration & Pixel-EinrichtungJuly 2026 - July 2026Neckarsulm, GermanyPerformed a complete technical TikTok tracking audit and implementation for a Shopify-based eCommerce brand.Project highlights:• Audited TikTok Business Center and Ads Manager• Restored Shopify–TikTok integration• Reconnected and validated the existing TikTok Pixel• Enabled Maximum Data Sharing• Verified event tracking and PageView events• Resolved permission and integration issues• Reviewed campaign structure and tracking setup• Delivered a comprehensive technical audit report with prioritized recommendationsThe project established a reliable tracking infrastructure, improved data quality for future advertising campaigns, and prepared the account for scalable TikTok performance marketing. - Fräulein Smilla GmbH
On Malt
✅ Meta Ads & Funnel Quick Check mit StartplanE-COMMERCEJune 2026 - June 2026Conducted a Meta Ads & funnel quick check for a Shopify-based DTC pet brand. I analyzed GA4 data, previous Meta Ads campaigns, ad sets, creatives, Pixel/Event tracking, product performance, and the customer journey from ad click to purchase.The project included identifying key weaknesses in paid social traffic quality, campaign structure, creative messaging, tracking alignment, product page flow, and conversion barriers. I also reviewed the strongest performing products and recommended the best starting points for new Meta campaigns.Delivered a prioritized start plan covering tracking verification, Meta campaign structure, landing page recommendations, creative angles for the summer season, and next steps for improving conversion rate and campaign efficiency. - Alexander Popper
On Malt
✅ Google Ads Struktur-Optimierung & Kampagnen-Aufteilung (Phase 2)June 2026 - July 2026 (1 month)Vienna, AustriaGoogle Ads campaign restructuring and optimization for an Austrian professional services business.Key Responsibilities:• Restructured Google Ads Search campaigns• Split campaigns by service category• Optimized location and language targeting• Configured ad scheduling and bidding strategy• Refined keyword and match type structure• Added phrase and exact match keywords• Implemented negative keyword strategy• Reviewed search term performance• Validated conversion tracking and goals• Optimized campaign settings and targeting• Improved search traffic quality• Monitored CPC, CTR and campaign performance• Prepared optimization reports and recommendations• Delivered ongoing performance analysisResult:Successfully transformed the account into a cleaner, better-structured and more controlled Google Ads setup, improving campaign organization, traffic relevance and long-term optimization potential.
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Education
- Bachelor of Business Administration (BBA)National University2029Bachelor of Business Administration (BBA)
- Higher Secondary Certificate (HSC)Sylhet Government College2023Higher Secondary Certificate (HSC)