M. D.

www.cuideo.com

• Cuideo is the leading subscription-based health ecosystem to help families care for their elders and provide them access to high-quality solutions. Cuideo's investors include Mundi Ventures, Inderhabs Investments, Atresmedia, and Grupo Catalana Occidente (GCO).

• I lead the B2C and B2B marketing strategy, reporting directly to the co-founders and the investor board. I manage a team that has driven Cuideo to €80M in revenue, structuring marketing for efficient scaling and brand consolidation.

📈 Market Penetration and Scalability

• Scaled Cuideo from a Series A startup to a profitable Series B scaleup with efficient marketing strategies.

• Defined local branding strategy for new offices and points of sale in key cities, achieving a 30% increase in lead generation.

• Led B2B marketing initiatives with major insurance companies like Mapfre, DKV, and AXA.

• Launched Cuideo's e-commerce platform, creating a new revenue stream in health products.

🔥 Brand Leadership and Recognition

• Multiplied brand searches by 9 compared to the main generic keyword in the sector.

• Achieved 63% spontaneous brand recognition within the target audience.

• Garnered over 8,700 customer reviews (average of 4.8/5) in less than 2 years, consolidating brand trust and reputation.

🎯 Marketing Performance and Efficiency

• Increased MQLs by 33% and improved budget efficiency by 29%, maximizing ROI.

• Optimized conversion rates with a 21% increase from MQL to SQL and a 26% increase from SQL to sales closure through optimized commercial strategies.

📡 Multichannel and Media Strategy

• Omnichannel strategy with online and offline campaigns on Google, TV, and radio.

🏆 Recognitions

• Achieved B Corp certification for excellence in social impact and transparency.

Your Christmas company dinner. 100% online. 100% good vibes. - www.meetencasa.com

• The COVID-19 pandemic was complicating the organization of Christmas dinners in many companies. That's why I worked on a digital alternative, incorporating all the "traditional" ingredients for success.

⚡ Meet En Casa was a project (created following the lean startup and MVP approach) where we offered a complete Christmas dinner package, entertainment (stand-up comedy & improv sessions), and secret Santa management for all participants. We handled the complete event management, with fully customizable solutions for each company.

www.seat.com/mo

• SEAT Urban Mobility is SEAT's strategic unit integrating 100% electric urban mobility products, services, and platforms. Responsible for the marketing, e-commerce, and digital strategy of the Volkswagen Group, reporting directly to the executive team.

📈 Market Expansion and Growth

• Launched and expanded urban mobility solutions (electric scooters) in over 10 European markets (Spain, Portugal, France, Germany, Italy, UK, Ireland, Sweden, Norway, and Switzerland).

• Created a direct-to-consumer sales model, with the first e-commerce platform in less than 2 months, generating 15% of total sales.

🔥 Brand Recognition and Positioning

• Coverage in top-tier media, featured in Top Gear and El Mundo, which described the subscription model as “the Netflix of e-scooters”.

• Consolidated a coherent brand identity and solid positioning, achieving over 40% spontaneous recognition in key urban markets.

🎯 Marketing Performance and Efficiency

• Increased organic traffic by 120% year-on-year through SEO and content marketing.

• Reduced customer acquisition cost (CAC) by 28% by optimizing campaigns on Google, Facebook, and programmatic advertising.

• Improved lead-to-purchase conversion by 18% through e-commerce funnel optimization and UX/UI enhancements.

🚀 Innovation and New Revenue Streams

• Implemented SEAT's first multimodal SaaS platform, enabling 100% digital management of e-scooter fleets.

📡 Strategic Alliances and Media

• Executed high-impact PR and media campaigns, securing over 100 publications and brand mentions.

• Developed collaborations with Amazon and external retailers, expanding SEAT's sales channels.