Freelancer profile translated to English.

Description

I am a Product Manager with a technical background and a focus on data analysis and optimization. I help companies turn information into strategic decisions that directly impact operational efficiency, growth, and conversion.

I work at the intersection of Product and Data, designing dashboards and analysis models that allow teams to make decisions based on real metrics. I don't just build reports: I transform data into strategic clarity.

Experience in B2B and B2C environments optimizing processes, improving platform adoption, and increasing key metrics such as conversion, retention, and operational efficiency.

How can I help you?

• Dashboard design in Power BI and Excel

• Data transformation and modeling with Power Query

• Product metric analysis (funnels, cohorts, conversion)

• Definition and tracking of strategic KPIs

• Optimization of internal processes through BI

• Audit and improvement of reporting systems

I work with a business and measurable results-oriented vision. My approach combines analysis, product strategy, and technical execution to generate real impact on teams.

Stack: Power BI, Advanced Excel, Power Query, DAX, Product Analytics, Agile, Scrum, AI tools.

My goal is to help organizations become data-driven and use data as a competitive advantage.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Remote only

Primarily works remotely

Correos Express
Project Manager
LOGISTICS AND SUPPLY CHAIN
June 2025 - Today (1 year)
Madrid, Spain
• Analysis and monitoring of operational metrics (volume, incidents, resolution times, productivity).
• Design and creation of Excel dashboards for control and visualization of customer service team data.
• Identification of bottlenecks and data-based improvement proposals.
• Automation of reports and optimization of files to reduce manual tasks.
• Standardization of internal processes and operational documentation.
• Coordination with different departments to align operational objectives with performance metrics.
• Tracking of KPIs and preparation of reports for decision-making.
• Support in continuous improvement and internal transformation projects.
• Training and support for colleagues in the use of tools and new processes.
Data Analysis Microsoft Power BI Microsoft Excel Power Query Reporting
Dialect
Content Creator
FASHION AND COSMETICS
September 2024 - December 2024 (4 months)
Madrid, Spain
Creation of content for social media, developing strategies and creative content for social networks, highlighting technological innovation in personal care, makeup, and fragrances.
Content Creation and Writing Creativity
Vinos PARA
Product Manager
AGRICULTURE
January 2024 - Today (2 years and 5 months)
Madrid, Spain
I lead the product strategy and management at Vinos PARA, optimizing the online shopping and loyalty experience for our wine e-commerce. I designed and implemented a strategic roadmap, prioritizing key features to improve conversion, customer retention, and operational efficiency. With a data-driven and Agile approach, I drive business growth, combining branding, technology, and wine culture.

Check out Mayra's experience

Be the first to recommend Mayra

Help this freelancer shine by sharing your experience working together.

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

Master in AI and Innovation
Founderz
2024
Historia y fundamentos de la Inteligencia Artificial Prompt Engineering y uso profesional de ChatGPT Creación de GPTs propios IA Generativa para la creación de elementos audiovisuales: imágenes, audio, vídeo y arte 3D. Productividad con Copilot y transformación de empresas Creación de dashboards y análisis de datos con Power BI Desarrollo de chatbots y asistentes virtuales con no-code Automatización de ventas con IA Estrategias de marketing con IA: definición del Buyer Persona, creación de funnels, publicaciones para RRSS y SEO. IA responsable: implicaciones éticas y normativa en IA Ejemplos de aplicación real de la IA en: educación, finanzas, RRHH, Salud, Arquitectura, Periodismo, etc.
Web Development, Computer Programming
Le Wagon
2022
Web Development, Programación informática