Freelancer profile translated to English.
Back to original languageAbout Maylis
Social media works when it comes from the ground up: a place, an experience, a story, an audience.
For over 5 years, I have been supporting companies and destinations in their social media and content management challenges, combining editorial strategy and content production.
I have worked in tourism (tourism office, Rando Québec), sports, culture, events, and on more local projects like an artisanal bakery.
My Approach
I transform real-world environments into engaging social content, designed to create interest, engagement, and consistency.
I combine:
- strategic understanding of audiences
- creation of content adapted to platforms
- management of social media presence
What I Can Do For You
Social Media Strategy & Content Management
- editorial line / consolidation of editorial line
- content strategy
- structuring social media presence
Content Creation for Your Social Networks
- Instagram Reels / TikTok videos
- carousels
- storytelling
- posts
Management & Animation
- community management
- Instagram / TikTok / LinkedIn / Facebook
- editorial planning and distribution
I particularly enjoy projects related to tourism, outdoor activities, sports, culture, and brand experiences.
My Goal
To help youstructure a clear, consistent, and effective social media presence.
Specifically, this allows you to:
- make your communication more readable
- strengthen your brand image
- and above all, transform your social networks into a real lever for visibility and leads
Every piece of content is designed to serve a specific purpose on Instagram, TikTok, LinkedIn, or Facebook.
Contact
If you need to structure your social media presence and produce consistent, engaging content aligned with your goals, let's discuss your project.
English
Native or bilingual
Spanish
Conversational
French
Native or bilingual
Can work on-site
Lyon (up to 50km)
Experience
- En freelanceSOCIAL MEDIA CONSULTANTRESTAURANTS AND FOOD SERVICEOctober 2025 - Today (8 months)Lyon, France
Strategic & Operational Support | Artisanal Bakery
The challenge:Structure the digital presenceof a pastry chef to transform her talent into a visible brand andfacilitate order taking.My added value:Clarification of the offer: In-depth work to define content pillars (star products, know-how, behind-the-scenes) and simplify the customer journey.Turnkey Editorial Strategy: Creation of a visual and editorial charter consistent with the bakery's universe (aesthetics, deliciousness, approachability).Publication System: Implementation of a simplified editorial calendar and content creation tools to overcome the artisan's technical hurdles.Coaching & Pragmatism: Support in mastering social media to help the client gain autonomy and efficiency in her daily work.Client benefit:- A professionalized and immediately recognizable brand identity.
- A shift from "spontaneous posting" to a structured sales strategy.
- Reduced mental load thanks to a simplified working method.
- Rando Québec,SOCIAL MEDIA MANAGER AND CONTENT MANAGERSPORTSFebruary 2023 - February 2025 (2 years)Montreal, QC, CanadaThe challenge:Promote hiking in Quebecand educate the community on best practices (safety, environment, technique) through a complete digital ecosystem.Concrete Actions & Expertise:Strategy & Pedagogy: Translation of the Federation's objectives (safety, benefits of walking) into accessible and engaging content on Instagram, Facebook, LinkedIn, and YouTube."Useful" Content Production: Writing in-depth articles, creating technical hiking guides, and managing the blog to provide real added value to hikers.CRM & Editorial Ecosystem: Design of segmented newsletters (members vs. general public) and management of the editorial calendar to ensure consistency between digital platforms and the quarterly print magazine.Acquisition & Visibility: Management of targeted advertising campaigns (Ads) to boost memberships and engagement during key periods.Results:Instagram: +31.5% followers (growth from 17.5K to 23K) thanks to an editorial line refocused on people and technical advice.Facebook: +9% followers (community of 39K)Significant increase in average engagement per post thanks to a user-centric content strategy.
- Alliance française MontréalWEB CONSULTANTEDUCATION AND E-LEARNINGMarch 2024 - June 2024 (3 months)Montreal, Canada
Optimize user journey on strategic pages and facilitate access to services.
My added value:UX Audit & Redesign: Analysis of friction points on key pages and content restructuring for smoother, more intuitive navigation.Conversion Path Optimization: Improvement of layout and calls to action (CTAs) to effectively guide visitors towards registrations and information.SEO & Web Content: Editorial harmonization and page optimization for better referencing and easier reading.Continuous Improvement Consulting: Writing technical and ergonomic recommendations to ensure site performance longevity.Results:- A simplified user experience
- Better readability of course and service offerings, reducing abandonment rates on strategic pages.
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Education
- MASTER 2 ADMINISTRATION ET GESTION DE LA COMMUNICATIONUniversité Toulouse Capitole2016Sponsoring et mécénat Communication touristique Communication culturelle Relations presse et publiques Média planning Communication de crise (gestion des bad buzz) Marketing et webmaketing Communication interne
- MASTER 1 INFORMATION ET COMMUNICATIONVolda University College20151ère année de master en échange universitaire Cours en anglais Outdoor Media Production - Communicating outdoor adventure and experiences Visual Communication Photo for Media Media and the Cold War