Freelancer profile translated to English.
Back to original languageAbout Maylis
For 10 years, I have been designing and managing Go-to-Market and Product Marketing strategies, supporting companies from Seed to Series C (B2B SaaS and digital).
My guiding principle: a customer-first approach. Every strategic decision starts from the customer's real experience and needs. I am involved in both defining the strategy and its daily operational execution.
I can assist you with the following:
- Auditing your go-to-market strategy and customer experience, and developing a prioritized roadmap.
- Defining or redefining your Go-to-Market strategy, for an existing product or for a launch (new product, new offering).
- Executing a product launch from A to Z.
- Building your customer journey and key customer indicators: from adoption to retention, including support strategy and related recruitment.
- Laying the groundwork for a Product Marketing strategy before creating a team, or alongside a first hire, and defining the appropriate recruitment strategy.
- Transforming your pricing and packaging in response to sales, retention, or portfolio expansion (upsell, cross-sell) challenges.
- Harmonizing your Sales Enablement and internal product communication.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 10km)
Experience
- LeakmitedProduct Marketing Lead & Product Strategy (Fractional)ENVIRONMENTALJanuary 2026 - June 2026 (5 months)- Comprehensive audit of the go-to-market strategy and customer experience, resulting in a prioritized roadmap: redesign of user journeys, structuring of launches, and creation of a target customer journey.- Implementation of marketing practices in a transforming organization: alignment of Product, Customer Service, Sales, and Data teams around a common vision of customer experience.- Operational management of the Twin platform launch: coordination of teams, development of brand narrative and communication materials.
- HubloHead of Product MarketingSOFTWARE PUBLISHINGJanuary 2023 - March 2025 (2 years and 2 months)Responsible for establishing Product Marketing at Hublo, building and managing the team in France and Germany:- Development of Sales Enablement- Implementation of best practices and product launch frameworks- Go-to-market for a new product- Global positioning and messaging for a multi-product solution- Implementation of internal and external product communications
- HubloHead of New BusinessSOFTWARE PUBLISHINGJanuary 2022 - January 2023 (1 year)Development of a new no-code product: development of the value proposition, the product, and go-to-market.
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Education
- Master of Science in Management - Grande EcoleESSEC2015