Freelancer profile translated to English.
Back to original languageAbout Mayeul
Hello, I'm Mayeul.
Freelance Google Ads & Meta Ads consultant for 8 years. I help SMEs and executives turn their advertising into a growth lever. 70+ clients, €200K+ in managed budgets, in e-commerce, B2B, events, and associations.
🎯 What I do
âś” Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram) Audit
âś” Cross-platform acquisition strategy (Google, Meta, TikTok, LinkedIn Ads)
âś” Operational management: creation, optimization, scaling
âś” Tracking & measurement: GA4, Google Tag Manager, server-side
âś” Setup for companies launching their paid acquisition
âś” Paid media training for internal teams
đź’ˇ My approach
Advertising isn't a magic lever, it's an amplifier. If the offer, tracking, or funnel are weak, no budget will fix it — it just speeds up the damage.
So I start by understanding why your campaigns are underperforming: broken tracking, wrong channel mix, weak offer, leaky funnel. Once the diagnosis is made, I rebuild what matters and scale what converts.
🤝 How I work
Directly, without intermediaries. No juniors, no opaque reporting. Readable monthly reports in 5 minutes — zero vanity metrics. Transparent fees, no surprises.
đź“Š Recent results
âś” WeBloom (B2C lead gen, couples journey): Ă—4 leads, CPA maintained while scaling
âś” KBH Danser (theater): sold-out shows, ROAS Ă—4
âś” World Climate Foundation (NGO): Ă—2 registrations, CPA Ă·2
✔ Le Village de François (association): ×3 leads, ×2 qualified traffic
🛠️ Services
- One-off Audit (written deliverable + action plan)
- Monthly Google Ads and/or Meta Ads Management
- Full Setup (accounts, tracking, initial campaigns)
- Strategic Consulting
- Training
Based in Mâcon, I work remotely via video conference across France and internationally.
→ First consultation is free, no obligation.
French
Native or bilingual
English
Fluent
Can work on-site
Mâcon (up to 30km), Lyon (up to 10km)
Experience
- BleuBlancDigital Marketing ConsultantCONSULTING AND AUDITSSeptember 2020 - Today (5 years and 11 months)Mâcon, FranceFreelance activity focused on paid acquisition for SMEs and non-profit organizations.📋 Service FormatsThe services are structured around 4 formats, chosen according to the client account's maturity:→ Audit (1 week): Complete analysis of an existing Google Ads or Meta Ads account, written deliverable, prioritized action plan, quantified recommendations. Suitable for companies that suspect a problem but don't know what it is.→ Full Setup (1 week to 1 month): For organizations starting their paid acquisition. Creation of Google Ads / Meta Ads accounts, GA4 + GTM configuration (server-side if relevant), audience definition, launch of initial campaigns, reporting training.→ Monthly Management (ongoing commitment): Operational management, weekly optimizations, creative A/B tests, progressive scaling. Concise monthly report with actionable recommendations.→ Strategic Consulting: For internal marketing teams who want to maintain control of execution but benefit from an external perspective. Regular work sessions, strategy review, team skill development.🛠️ Technical Stack- Platforms: Google Ads (Search, Display, YouTube, Performance Max, Demand Gen), Meta Ads, TikTok Ads, LinkedIn Ads- Tracking: GA4, Google Tag Manager, server-side tagging, offline conversions, CRM integrations- Complementary tools: Looker Studio for dashboards, Search Console, Tag Assistant🎯 Client TypesE-commerce, B2C lead generation, B2B (SaaS, services), cultural events, associations, and NGOs. Monthly budgets managed from €500 to €30K.📍 Work FormatAll remote via video, occasional in-person visits possible. Clients mainly based in France (Lyon, Mâcon, Beaujolais), with some international assignments.
- ps. communicationDigital Marketing ConsultantCONSULTING AND AUDITSJanuary 2021 - Today (5 years and 6 months)I manage online advertising campaigns (L'Oréal, Adobe Nordic, Neupart, etc.) and perform SEO audit and optimization services for an agency specializing in brand activation.
- MeltDigital Marketing ManagerCONSULTING AND AUDITSOctober 2018 - December 2020 (2 years and 3 months)Copenhague, DenmarkAgency specializing in marketing for companies in the cultural sector (museums, theaters, concert and festival organizers).- Defining strategy for advertising campaigns- Managing Google Ads and social media ad campaigns (FB, IG..)- Creating and implementing SEO strategies- Coordinating projects, delegating tasks to team members- Writing project reports & website maintenance
Reviews
Anthony
LightBeam
Reviewed on 5/19/2021
Great experience again! Thanks!
Anthony
LightBeam
Reviewed on 5/19/2021
Excellent communication and quality of work, thank you very much Mayeul!
Recommendations
Be the first to recommend Mayeul
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MSc 2 Marketing & ManagementIAE Aix-Marseille2017
Certifications
- Google Ads Search CertificationGoogle2021
- Google Ads Display CertificationGoogle2021