About Maya
I am a seasoned digital marketer with experience working for both a startup and a global advertising agency. I have managed ad campaigns on social media platforms such as Meta (Facebook and Instagram), and TikTok, as well as on Google, and Bing for clients across Europe and the Middle East, in diverse industries such as home security, internet package, online education, and hearing aids, with a monthly budget of 300K euros. I run tests, analyze performance, provide insights on creatives and landing pages, and mainly manage ads campaigns to optimize their performance and generate leads. I have also created the social media strategy for luxury hotel accounts on Instagram, Facebook, Twitter, and LinkedIn, as well as created their content and participated in a global brand campaign.
I hold an MSc in International Food and Beverage Management from ESCP Europe and an MBA in Digital Marketing Strategy from EMLV in Paris. I am deeply passionate about growth and I have a proven track record of delivering successful ad campaigns in a diversified portfolio.
English
Native or bilingual
French
Fluent
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- DoleadPaid Social & Search Consultant EMEADIGITAL AND ITJanuary 2022 - April 2024 (2 years and 3 months)Paris, France• Create and manage social ads campaigns (on Meta, TikTok, Google, Bing) with a monthly budget of over €300K• Track and analyze performance (revenue, margin and quality) of a portfolio of 20-25 clients• Create high budget tests in collab with the creative and tech teams to improve our advertising strategies• Test, learn and iterate accounts with the Sales and Marketing-Ops teams to ensure that all elements of the funnel acquisition are at optimal performance• Lead and manage all projects on TikTok
- PUBLICIS CONSEILAssistant Community ManagerHOSPITALITYApril 2021 - October 2021 (6 months)Paris, France• Develop content strategy during brand campaigns ($500K+ budget) and social media launches• Propose activations in line with social media updates• Generate content for 3 luxury brands' social media platforms (Instagram, Facebook, LinkedIn, and Twitter)• Manage community activity and collect performance data for reporting purposes via Sprinklr and Later• Collaborate with the creative and account teams in the fabrication of content
- inaboxDigital Marketing StrategistSOCIAL NETWORKSAugust 2019 - September 2020 (1 year and 1 month)Beirut, Lebanon• Liaised with the creative department to create a weekly social media content calendar• Managed social media channels, responded to client requests and engaged with comments• Created campaign ads and boosted posts on social platforms to increase organic reach• Reached out to influencers and closed (barter) deals to raise brand awareness
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Education
- Master's Degree, International Food and Beverage ManagementESCP EUROPE2018Master's Degree, International Food and Beverage Management
- MBA Digital Marketing StrategyEMLV - École de Management Léonard de Vinci2021MBA Digital Marketing Strategy
Certifications
- Google Ads Search CertificationGoogle2023