Maya Abi Merhi

• End-to-end management of web and mobile platforms for multi-sector clients (Public, Fintech, Health, Telecom, Media & Tech, Hospitality), in direct interface with clients and technical teams, in high-visibility contexts.

• Functional scoping, writing specifications and structuring backlogs, prioritizing needs, and facilitating Agile rituals to ensure adoption and Run.

• User training and design of operational materials (CMS guides, documentation) to ensure autonomy and value creation, with KPI monitoring and continuous roadmap adjustment. Key achievements: interventions with leading public and institutional organizations, satisfaction rate >95%, and sustainable adoption fostering loyalty. Hub71 (Abu Dhabi public startup ecosystem): digital platform with +40% qualified traffic; Zayed Award for Human Fraternity: multilingual platform with international audience; Seha.ae (UAE public health network): platform adopted by 7,500+ internal users.

• Management of international operations and suppliers, ensuring ERP workflows reliability and integrating business rules into the internal tool.

• Sales analysis and multi-market forecasting to secure product availability, margins, and flow continuity; team training and structuring of internal processes. Key achievements: –25% supply chain costs through workflow and operational rule rationalization.

• Full responsibility for the point of sale within an international university: team management, stock management, copy center, academic and trade books, main interface with academic departments for textbook adoption and institutional coordination.

• Optimization of workflows and the internal ordering and payment system, improvement of store attractiveness and customer experience. Key achievements: +33% revenue and +20% operational efficiency in a highly seasonal environment.