Freelancer profile translated to English.

Description

Paid Media & Branding Specialist with a focus on performance and creative strategy.

I help brands scale their results through effective advertising campaigns and solid brand concepts. I have over 6 years of experience working with e-commerce, retail, and gastronomy businesses, combining data, design, and storytelling to generate real impact.

My approach is based on three pillars:

🔹 Paid Media with results: I design, manage, and optimize campaigns on Meta Ads and Google Ads with a focus on sales, leads, or positioning. I implement efficient structures, audience strategies, advanced integrations (Pixel, API, GA4), and clear reports with Looker Studio.

🔹 Audit and continuous improvement: I analyze active campaigns to identify weaknesses, budget leaks, and opportunities for quick improvement. I apply strategic and creative criteria to transform accounts from autopilot to conversion machines.

🔹 Advertising branding with identity: I develop brand concepts, thematic campaigns, memorable claims, and communication strategies that connect emotionally without losing sight of performance. Creativity that converts.

I work closely, transparently, and with a strategic partner mindset. If you are looking for a comprehensive view of your campaigns and your brand, we can achieve great things together.

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Shake Again,
Senior Account Manager
E-COMMERCE
January 2022 - May 2025 (3 years and 4 months)
Designed and executed effective digital media planning strategies, selecting the most suitable channels to maximize campaign reach and conversion.
Led multidisciplinary teams, providing guidance, training, and continuous feedback to meet client objectives and standards.
Served as the primary point of contact between the agency and clients, managing strong relationships and ensuring clear and effective communication.
Efficiently managed budgets of +10k in advertising campaigns, ensuring optimal resource utilization and maximum return on investment.
Implemented tracking procedures and tools to optimize workflow, ensuring smooth campaign execution and continuous process improvement.
Analyzed and optimized advertising campaigns across various platforms (Google Ads, Meta Ads, Twitter Ads, Pinterest Ads, and Google DV360), achieving and even exceeding objective results.
Conducted detailed data analysis and prepared reports using Google Looker Studio, facilitating strategic decision-making.
Designed, implemented, and maintained tags in Google Tag Manager, ensuring accurate tracking of user interactions.
Ministerio de Seguridad de la Ciudad de Buenos Aires,
Digital Communications Manager
January 2019 - January 2022 (3 years)
Creation and management of the communication strategy for the area's digital profiles.
Team leadership.
Content creativity.
Digital advertising campaigns.
Analysis and reporting.
Writing of institutional content.
Ministerio de Seguridad de la Nación,
Digital Press Analyst
January 2017 - January 2019 (2 years)
Writing of institutional articles and press releases.
Management of internal communication tools.
Analysis and reporting of web metrics.