Freelancer profile translated to English.
Back to original languageAbout Max
🎯 Programmatic & Curation Expert – I optimize your ROI, not your budget.
Looking for a programmatic media buying expert who can turn every euro invested into measurable performance? I am Max Legrand, a consultant specializing in Programmatic Trading and Curation, with over 10 years of experience in digital strategies.
🚀 I support agencies, brands, and publishers in implementing ultra-targeted and profitably scalable media strategies, based on:
📊 Multi-platform programmatic buying (DV360, Xandr, The Trade Desk…)
🧠 Curation of high-value deals through brand-safe and contextual environments
🔍 Granular performance analysis for continuous, real-time optimization
🤝 A 360° consulting approach: partner selection, PMP setup, strategic recommendations
💡 My obsession: maximizing advertising impact while reducing media waste. Because in programmatic, it's not the spending that makes the difference, it's the precision.
📈 With me, you're not flying blind. You control your investments, you capture the right audiences, you generate results. My commitment? A collaboration focused on ROI, transparency, and performance.
🎯 Ready to regain control of your media buying? Let's talk!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- GreyFox AdsFounder - Programmatic ExpertPRESS AND MEDIASeptember 2024 - Today (1 year and 9 months)Paris, FranceGreyFox Ads is a French ad network based 100% on a Curator seat. We enable Media Traders to find their target audiences within a unique deal by combining all targeting methodologies: 3rd party cookies, substitute identifiers (e.g., ID5, First-ID, UtiqID, RampdID), semantic, thematic, open-source data, etc.
- Alliance GravityPublishers Manager / Yield ManagerDecember 2021 - August 2024 (2 years and 8 months)Paris, France-Direct contact for Alliance publishers, offering them support, follow-up, advice, and attention. -Yield Management of the Gravity SSP -Deployment of the Gravity SSP on the Alliance's 200+ sites
- Alliance GravityProgrammatic Account DirectorPRESS AND MEDIAJune 2018 - January 2022 (3 years and 7 months)Paris, FranceIn an industry largely dominated by the American duopoly Google Facebook, French publishers have joined forces to create Alliance Gravity (+200 sites including SFR, L'Equipe, Les Echos - Le Parisien, 20 minutes, Prisma, Orange, L'Express, Fnac-Darty…) to target advertisers and agencies wishing to reach a qualified audience in a brand-safe and transparent environment. -Implementation of a quality standard for campaign monitoring and management -Management of the programmatic operational part (Buy-Side & Sell-Side) -Assisting the sales team to help them close commercial negotiations -Support for self-service platform buyers -Publisher relationship management -Deployment of the Gravity Direct SSP in Header Bidding on Alliance sites
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Education
- Master's degree, Business Administration and Management, GeneralIAE de Poitiers2012Master's degree, Business Administration and Management, General
- DU Passerelle Asie, Chinese StudiesNanchang University2012DU Passerelle Asie, Chinese Studies