Max Jens

Design and implementation of a holistic visual identity for print and digital media as part of an international trade fair series. The creative design covered numerous formats and applications – from eye-catching banners and header graphics to stands and large-format posters, as well as animated elements for use at trade fairs and on social networks. The trade fair campaign was successfully implemented in major metropolises such as Berlin, New York, Lisbon, London, Paris, and many other international locations.

As part of this project, a holistic branding concept was developed, which included not only a custom-designed logo but also all business stationery – including letterheads, business cards, and other print materials that consistently underscore the company's visual identity.

A central highlight of the project is the detailed vector-based illustrations of several "rides." These were not only implemented as standalone design elements but also interactively integrated into a modern, WordPress-based website to offer users a lively and intuitive online experience.

The project was rounded off by the design and implementation of several informatively and visually appealing PDF brochures, which extend the branding into the digital print sector.

Conception, design, and technical implementation of a modern, user-friendly website based on WordPress