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Malt Strategy
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Malt Tech Trends 2026
Maxine Y.MY

Maxine Y.

Insights Director

€800/day
Temasek, SG
15+ years
Business analysis
Market Research
Brand Strategy
Consumer Insights
Asian Markets

Average response time: 1 hour

About Maxine

I help brands uncover growth opportunities by turning consumer insights and data into strategic action. With over 17 years of experience across global networks and boutique agencies, I’ve worked with clients worldwide - from Latin America to Europe to Asia, where most of my work is focused. I bridge traditional research expertise with emerging analytics to deliver solutions that drive real business outcomes.

  • English

    Native or bilingual

  • Chinese

    Native or bilingual

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Kadence International
    Insight Director
    January 2023 - September 2024 (1 year and 8 months)
    Led high-impact research initiatives across industries, providing insights that shaped omni channel strategies, product innovation, and customer engagement for brands in retail, finance, technology, and engineering.
    Delivered research-driven presentations to senior executives and C-suite leaders, translating complex data into clear, compelling narratives that informed strategic decision-making.
    Developed and led training programs to enhance team expertise in research methodologies and consulting frameworks, ensuring the consistent delivery of high-quality insights
  • Kantar
    Senior Consultant
    DIGITAL AND IT
    February 2019 - December 2022 (3 years and 10 months)
    Developed brand and innovation strategies for global clients across healthcare, skincare, and FMCG, leveraging deep market insights to refine positioning, optimize product offerings, and drive successful launches in emerging markets.


    Led collaborative workshops and cross-functional initiatives, working with marketing, design, and research teams to align brand tracking, innovation, and customer experience strategies, ensuring cohesive and data-driven decision-making.

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Education

  • Bachelor of Business Administration
    National University of Singapore
    2008

Skill set

Branding
Customer Segmentation and Analysis
Marketing Analytics
Go-to-Market (GTM) Strategy
Pricing

Categories