Freelancer profile translated to English.

Description

Art Director and Photographer, 8+ years of experience in image direction for beauty, skincare, and fashion—from luxury houses (Hermès, Dior, Cartier, L'Oréal) to digital-first brands. My dual background as an Art Director/Photographer allows me to define visual territories and brand codes, and then ensure consistency across the entire image chain: creative intent, mood boards, directing shoots, post-production, to the final deliverable. Discerning eye for light, texture, skin, and product. Network of creative talents between Los Angeles and Paris. Trilingual and tricultural (French, English, Italian), with a strong sensibility for minimalist aesthetics and committed brands.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Italian
Native or bilingual
Portuguese
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Maxine Balchus Studio
Art Director / Photographer
January 2020 - Today (6 years and 7 months)
Los Angeles, CA, USA
– Definition of visual territories and image codes for beauty, skincare, and fashion brands: creative intentions, mood boards, key visuals, guidelines
– Art direction of campaigns and product launches (print & digital), conceived from the outset for multi-support variations: e-commerce, social, CRM, press
– Direction of photo and video shoots: briefing and management of creative teams (stylists, HMU, set design, retoucher), casting, lighting, framing, poses
– Supervision of post-production: selects, retouching, color grading, variations, and final consistency of deliverables
– Management of a network of freelancers and creative partners between Los Angeles and Paris
– Integration of generative AI (Midjourney, Runway) for creative exploration, mood boarding, and previsualization
Brands supported — Estée Lauder, Aerin, Pravana, Clergerie, Overlover, Sara Weinstock, Beauty Bakerie, Good American, Beyond Yoga, Cleobella: art direction and photography for beauty, skincare, and fashion, on campaigns, digital, and social.
Photography Art Direction & Visual Identity Video Production Moodboard Generative AI
Insign LA
VP Creative Strategy / In-house Photographer
January 2020 - January 2022 (2 years)
Los Angeles, CA, USA
– Creative direction and photography for the launch of So Bio étic in the US market — adapting the French brand's clean beauty territory to the US audience, for campaigns, digital, and social
– Building the visual identity and art direction of Le Mini Macaron from the brand's inception: visual codes, product image style, campaign direction
– End-to-end branding campaign direction: creative briefs, recommendations, client presentations, budget management
– Production of photo and video content for digital platforms, with daily trade-offs between creative requirements, deadlines, and resources
Photography Art Direction & Visual Identity Image Processing Video Production
Mazarine,
Art Director — Creative Specialist
January 2018 - January 2020 (2 years)
New York, NY, USA
– Art direction of artistic installations — including Audemars Piguet at Art Basel Miami
– Art direction for Atelier Cologne: campaigns and brand content
– Management of production schedules and asset delivery on multiple simultaneous projects
– Structuring the internal creative team and streamlining collaboration with external partners: project timelines reduced by 30%
Art Direction & Visual Identity Photography Event Management Art Installation Project Management