Freelancer profile translated to English.
Back to original languageAbout Maximilian
Yourpartner for professional WordPress websites and custom development- from concept to technical implementation.
✅+10,000 hours of experienceas a WordPress developer
✅+100 projectssince 2018
✅ Specialized insales-optimized websites
WordPress Development with Elementor Pro
How We Collaborate:
- **Delivery Time**: 3–4 weeks
For Agencies:
- **Flexible**: Development only, Design, or Full-Service
Development & Tech Stack:
- **WordPress**: Custom Themes, Hooks & Filters, REST API, WP-CLI, ACF Pro, Gutenberg
- **Backend**: PHP 8+, MySQL, OOP, Custom Plugin Development
- **Frontend**: HTML5, CSS3, SCSS, JavaScript, TypeScript, Vue.js, Node.js
- **Integrations**: REST APIs, Webhooks, CRM (HubSpot, Pipedrive, Zoho), Zapier, Make
- **Performance & Security**: Core Web Vitals, Caching, GDPR, Git Workflows, Staging
My Background:
I am the founder of Lead Booster Pro, a funnel software (Vue.js, Node.js, TypeScript). This experience flows into every project - for example, I helped a client increase their conversion rate from 2% to 8%.
Focus:
Sales-optimized websites and WordPress themes & plugins.
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German
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Lead Booster ProFull-Stack Development SaaS Platform & Marketing WebsiteDIGITAL AND ITMarch 2025 - Today (1 year and 3 months)München, GermanyLead Booster Pro is a B2B funnel builder specializing in converting website traffic into qualified leads. The product originated as a productized extension of the conversion methodology previously developed at Foldfocus.Tasks and Responsibilities:
- Founding and developing a full-stack SaaS platform from concept to production, including a drag-and-drop funnel builder, analytics, and lead routing.
- Architecting and developing the frontend application using Vue.js and TypeScript, including over 30 specialized form elements like WhatsApp, Facebook Messenger, phone calls, and four booking integrations.
- Developing backend services using Node.js, including a conditional logic engine, lead scoring algorithms, and webhook delivery infrastructure.
- Building native integrations with HubSpot, Pipedrive, and Zoho CRM, as well as connectors for Zapier and Make, integrating with over 6,000 downstream applications.
- Conceptualizing and delivering AI features, including one-click brand import, automated funnel translation, and a conversion optimization copilot.
- Conceptualizing, designing, and developing a marketing website based on WordPress – including conversion-optimized landing pages, technical SEO, and performance optimization.
Technologies Used: Vue.js, TypeScript, Node.js, WordPress, PHP, REST APIs, Webhooks, HubSpot, Pipedrive, Zoho CRM, Zapier, Make - Hire a Doctor GroupMulti-Brand Relaunch & Conversion Optimization Healthcare RecruitingCONSULTING AND AUDITSFebruary 2025 - Today (1 year and 4 months)München, GermanyHire a Doctor Group is one of the most established German HR service providers in the healthcare sector with over 20 years of market history and around 33,000 registered medical professionals.Tasks and Responsibilities:
- Responsibility for the strategic, design, and technical foundations of the website relaunch, with a clear focus on two parallel conversion paths: applications and registrations from medical professionals, and B2B inquiries from hospitals, clinics, and healthcare facilities.
- Complete overhaul of an extensive legacy website with over 20 years of historically grown content structure, including analysis of existing technical debt, page volume, and established SEO substance, followed by a systematic migration to a modern, scalable WordPress base.
- Conversion optimization across the entire platform, focusing on two very different target groups: on one hand, medical professionals with a demand for a reputable, trust-building applicant experience, and on the other hand, clinic decision-makers needing clear B2B communication and quick inquiry initiation.
Technologies Used: WordPress, PHP, Elementor Pro, Lead Booster Pro, JavaScript, HTML5, CSS3, SCSS, Custom Theme Development, Web Design, UI/UX Design, Conversion Rate Optimization (CRO) - PharmaSat AkademieWeb Design, Relaunch & Conversion Optimization Online Seminar PlatformEDUCATION AND E-LEARNINGDecember 2024 - Today (1 year and 6 months)München, GermanyPharmaSat Akademie is a specialized German training platform for pharmacists with online seminars accredited by the German Federal Chamber of Pharmacists on topics such as AI competence, pharmacovigilance, and drug information.Tasks and Responsibilities:
- Complete overhaul of the legacy website and migration to a modern, scalable WordPress base with Elementor Pro, including custom theme and reusable components.
- Development of conversion-optimized seminar detail pages with clear argumentation, speaker profiles, testimonials, and an immediate booking path.
- Implementation of Lead Booster Pro as the central booking infrastructure, with a conscious decision for multi-path funnels instead of a forced standard purchase process.
- Implementation of parallel booking paths based on user preference: direct online payment via Stripe and an alternative path for buyers needing invoicing for pharmacies or employers.
- Conversion optimization across the entire platform with a focus on mobile-first UX and low-friction booking processes, tailored to the purchasing behavior of the pharmaceutical target group.
Technologies Used: WordPress, PHP, Elementor Pro, Lead Booster Pro, Stripe, JavaScript, HTML5, CSS3, SCSS, Custom Theme Development, Web Design, UI/UX Design, Conversion Rate Optimization (CRO), Online Payment Integration
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Education
- Self-study: WordPress DevelopmentOnline Courses2017