Freelancer profile translated to English.
Back to original languageAbout Maximilian
I am your partner fortechnically excellent websitesinWordPress & Webflow- from clean architecture and pixel-perfect implementation to first-class UX/UI design.
✅+10,000 hours of experiencein web development & UX/UI design
✅+100 projectssuccessfully completed since 2018
✅WordPress & Webflow- clean code meets first-class design
Most websites are either technically clean or well-designed - rarely both. This is precisely where my strength lies: I combine maintainable, clean development with first-class UX/UI design. No design that gets watered down in implementation - no code that breaks with the next update.
WordPress & Webflow Development:
- Pixel-perfect implementation
- Custom Themes
- Custom Plugin Development
- Performance Optimization
- Clean, maintainable codebase
- Responsive Design
UX/UI Design:
- Design in Figma
- Design Systems
- Modern Interfaces
- Landing Pages
How we work together:
- Kick-off: We clarify goals and requirements
- Design in Figma: You see what your website looks like beforehand
- Development: Clean implementation in WordPress or Webflow
- Delivery time: 2 to 4 weeks
For agencies:
- White-label development
- Pixel-perfect implementation
- Flexible collaboration
- Reliable implementation
Technical Expertise:
- **WordPress Core**: Custom Themes, Child Themes, Hooks & Filters, REST API, WP-CLI
- **Webflow**: Custom Builds, CMS Collections, Interactions, clean client handoff
- **Page Builders**: Elementor Pro (incl. Custom Widgets), ACF Pro, Gutenberg Blocks
- **Frontend**: HTML5, CSS3, SCSS, JavaScript, TypeScript, Vue.js, Node.js
- **Design**: Figma, Design Systems, UX/UI, Prototyping
- **Development**: Plugin Development, Theme Development, custom functionalities
- **Performance**: Caching strategies, code optimization, Core Web Vitals
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Ready for your new website? Write to me - I'll respond within 24 hours.
German
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Connect KitDigital Business Card for Contact Sharing & Lead Capture at EventsSOFTWARE PUBLISHINGJune 2026 - Today (2 months)München, GermanyConnect Kit is a digital business card and contact sharing tool that replaces the paper business card with a single scan. A screen displays a QR code for each channel (LinkedIn, WhatsApp, Website, Calendar); a single scan saves a complete contact (name, position, email, phone, links) directly to the recipient's smartphone. Designed as an acquisition and relationship layer for sales-optimized websites and lead generation.Tasks and Responsibilities:
- Conception and development of a functional live prototype from concept to production — a config-driven digital business card with channel-specific QR codes and one-scan contact saving, fully usable offline.
- Design of the end-to-end contact exchange UX to reduce networking friction at events, meetups, and trade shows — manual contact entry replaced by a single scan.
- Building a duplicable, config-based deployment model for branded, customer-specific setups without a separate codebase per client.
- Implementation of lead capture routing for the company version with forwarding of captured contacts to CRM systems via Lead Booster Pro (e.g., HubSpot, Pipedrive).
Technologies Used:Vue.js, TypeScript, JavaScript, HTML5, CSS3, SCSS, PWA / Offline-First, Service Worker, QR Code Generation, vCard, Lead Booster Pro, HubSpot, Pipedrive, Web Design, UI/UX Design - Lead Booster ProFull-Stack Development SaaS Platform & Marketing WebsiteDIGITAL AND ITMarch 2025 - Today (1 year and 5 months)München, GermanyLead Booster Pro is a B2B funnel builder specialized in converting website traffic into qualified leads. The product originated as a productized extension of the conversion methodology previously developed at Foldfocus.Tasks and Responsibilities:
- Founding and developing a full-stack SaaS platform from concept to production, including a drag-and-drop funnel builder, analytics, and lead routing.
- Architecture and development of the frontend application with Vue.js and TypeScript, including over 30 specialized form elements such as WhatsApp, Facebook Messenger, phone call, and four booking integrations.
- Development of backend services with Node.js, including an engine for conditional logic, lead scoring algorithms, and webhook delivery infrastructure.
- Building native integrations with HubSpot, Pipedrive, and Zoho CRM, as well as connectors for Zapier and Make, connecting to over 6,000 downstream applications.
- Conception and delivery of AI features, including one-click brand import, automated funnel translation, and a conversion optimization copilot.
- Marketing website conceptualized, designed, and developed on a WordPress basis — including conversion-optimized landing pages, technical SEO, and performance optimization.
Technologies Used: Vue.js, TypeScript, Node.js, WordPress, PHP, REST APIs, Webhooks, HubSpot, Pipedrive, Zoho CRM, Zapier, Make - Hire a Doctor GroupMulti-Brand Relaunch & Conversion Optimization Healthcare RecruitingCONSULTING AND AUDITSFebruary 2025 - Today (1 year and 6 months)München, GermanyHire a Doctor Group is one of the most established German personnel service providers in the healthcare sector with over 20 years of market history and around 33,000 registered medical professionals.Tasks and Responsibilities:
- Responsibility for the strategic, design, and technical foundations of the website relaunch, with a clear focus on two parallel conversion paths: applications and registrations of medical professionals, and B2B inquiries from hospitals, clinics, and healthcare facilities.
- Complete overhaul of an extensive legacy website with over 20 years of historically grown content structure, including analysis of existing technical legacy issues, page volumes, and established SEO substance, followed by systematic migration to a modern, scalable WordPress base.
- Conversion optimization across the entire platform with a focus on two very different target groups: on the one hand, medical professionals with a demand for a reputable, trust-building applicant experience, and on the other hand, clinic decision-makers with a need for clear B2B communication and rapid inquiry initiation.
Technologies Used: WordPress, PHP, Elementor Pro, Lead Booster Pro, JavaScript, HTML5, CSS3, SCSS, Custom Theme Development, Web Design, UI/UX Design, Conversion Rate Optimization (CRO)
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Education
- Self-study: WordPress DevelopmentOnline Courses2017
Certifications
- Good Design Drives BusinessLinkedIn2020