Maximilian Rebensburg

As the founder of ConnectingTheDots, I support startups and SMEs in quickly validating their business ideas in the market based on data. Instead of months of strategy papers, I focus on real market experiments: test sales, B2B outreach, marketplace listings, and direct customer conversations deliver reliable results in days rather than weeks. My service portfolio includes market validation and customer acquisition, rapid go-to-market, sales strategy and channel mix optimization, operational marketplace management (Amazon, Shopify, multichannel), as well as interim management in sales and e-commerce.

By using AI-powered analysis, I identify the most promising sales channels and target groups before significant investments are made. This minimizes risk and maximizes speed to product-market fit.

Reference project: For GenesysAI, I expanded distribution from 1 to 4 channels within 6 months, established a partnership with Breuninger, acquired 4 DACH suppliers, and generated over €1 million in additional revenue.

With 15 years of experience in the DACH market, I bring a robust network and a deep understanding of B2B sales, e-commerce, and marketplace expansion. I work on a project basis with fixed compensation and clear deliverables.

Focus areas: Market validation, Go-to-market, Sales strategy, E-Commerce management, Marketplace expansion, Interim management sales

As Co-Founder and COO, responsible for the entire operational business of Maison Ô, an online retailer for preloved luxury products. Maison Ô combines sustainability with luxury, offering curated second-hand pieces from leading designer brands through its own channels and marketplaces.

Management of online sales across multiple platforms: Building and optimizing the multichannel strategy, managing listings, pricing, and assortment planning. Developing sales and reach through targeted channel expansion, SEO optimization, and strategic partnerships in the luxury resale segment.

Building data-driven product management: Structuring and maintaining product data across all channels, implementing AI-powered translation processes for multilingual marketing in the European market. Optimizing operational workflows from goods receipt through authentication to shipping.

The combination of e-commerce operations, marketplace management, and data-based scaling forms a direct bridge to my consulting activities at ConnectingTheDots.

Building and leading the sales team for new market segments at Tradebyte, the leading e-commerce integration platform in the DACH region (Zalando Group). Responsible for the go-to-market strategy to tap into new customer segments beyond the core enterprise business.

Key tasks and results:

Development and implementation of a go-to-market strategy for emerging segments that unlocked new revenue potential for SMEs and high-growth D2C brands. Building a specialized sales team from scratch, including recruiting, onboarding, and performance management. Introduction of data-driven sales processes with a focus on pipeline velocity and conversion optimization.

Close collaboration with Product, Marketing, and Customer Success to develop segment-specific value propositions and pricing models. Responsibility for the entire sales cycle from outbound prospecting through discovery and demo to contract closing.

Developed a deep understanding of marketplace integration, multichannel commerce, and the operational challenges brands face when scaling across platforms like Zalando, Amazon, OTTO, and AboutYou. This knowledge forms the basis of my consulting work at ConnectingTheDots today.