Maximilian Bruder

Research in the field of sensory marketing, branding, and service research with an empirically data-driven focus and internationally visible publications.

Innovative teaching in branding, service research, and marketing fundamentals at Bachelor's and Master's level with practice-oriented teaching concepts and successful supervision of numerous theses.

Current responsibility for managing the faculty's Instagram channel with the development of target group-oriented content strategies and a noticeable increase in reach and interaction.

Implementation of various strategic communication projects with a focus on student recruitment.

Management of SEA projects with an external agency with a focus on student recruitment.

Research in the field of sensory marketing, branding, and service research with an empirically data-driven focus and internationally visible publications.

Innovative teaching in branding, service research, and marketing fundamentals at Bachelor's and Master's level with practice-oriented teaching concepts and successful supervision of numerous theses.

Building and strengthening the faculty's brand identity with the development of a comprehensive CI manual and the implementation of target group-oriented advertising materials in close cooperation with agencies.

Support for the chair and employees with administrative and research-related tasks.