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Maxime Van RothemMV

Maxime Van Rothem

E-commerce & Editorial Content

€450/day
Biarritz, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Maxime

For 15 years, I developed an e-commerce brand by working directly on traffic acquisition and conversion. — from €0 to €350k in annual revenue, 24,000 newsletter subscribers (35.5% open rate), 215 blog posts published (676k page views)

Not with a marketing team. Not with a large advertising budget. With content, SEO, and a weekly newsletter that converts.

Today, I help e-commerce businesses and premium brands build an organic audience that buys — without relying solely on paid advertising.

What I can help you with:

• E-commerce SEO Audit (structure, content, linking)
• Conversion Optimization (product pages, checkout funnel, UX)
• Email Marketing (onboarding, newsletters, sequences)

I only work on concrete traffic generation and conversion issues (no theoretical strategy).
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Jacques & Déméter
    Founder / Manager
    E-COMMERCE
    September 2011 - March 2026 (14 years and 6 months)
    Bidart, France
    Founder and sole operator of Jacques & Déméter, a premium made-in-France shoe brand, from 2011 to 2026.

    Complete brand building from scratch: product strategy, e-commerce, organic and paid acquisition, email marketing, customer relations.
    Results:

    Revenue from €0 to €350k annually
    24,000 newsletter subscribers, 35.5% open rate
    215 blog posts, organic SEO traffic as the main acquisition channel
    2,586 orders in 2025, historic record
    Full management: SEO, copywriting, Google Ads, Facebook Ads, Merchant Center, product page optimization, internal linking, JSON structured data

    Industry: e-commerce / premium fashion / made in France
    Emailing E-commerce SEO Stratégie d'acquisition Rédaction web
  • Deloitte
    Auditor / Statutory Auditor
    CONSULTING AND AUDITS
    June 2008 - May 2010 (1 year and 11 months)
    Paris, France
    Auditor at Deloitte (Sateg) after graduation.

    Statutory audit for client companies: financial statement review, accounting process analysis, annual accounts validation.

    Training in analytical rigor and complex data management. First structuring professional experience.
    Audit financier Commissariat aux comptes Analyse financière Rigueur et organisation résistance au stress

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