About Maxime
French
Native or bilingual
English
Fluent
Experience
- Ma Bonne PubWeb Marketing ConsultantDIGITAL AND ITFebruary 2021 - Today (5 years and 4 months)Lyon, France• Design of specific websites and landing pages (WordPress + Oxygen builder)• SEA management of AdWords, Facebook & Instagram advertising campaigns• SEO natural referencing of websites (SEMrush/ Ahrefs)• Technical SEO Audit• Semantic SEO Audit & SEO Benchmark• Positioning monitoring• Technical optimization of SEO pages• Web Analytics (Google Analytics)• Tagging plan (Google Tag Manager)• Client reporting (Google Data Studio)• Implementation of the editorial plan, content integrationConsult our website: https://mabonnepub.fr/
- SémillanceDigital Marketing Consultant, Account ManagerCONSULTING AND AUDITSMarch 2019 - October 2020 (1 year and 7 months)1 Espl. François Mitterrand, 69002 Lyon, France- Analysis of client needs and environment- Gathering user information- Definition of Key Performance Indicators (KPIs)- Web Analytics solution setup- Creation and optimization of advertising campaigns- SEO Optimization- Analysis of acquisition channel performance for strategic recommendations
- Elisys / Power GoWeb StrategistE-COMMERCEMay 2018 - November 2018 (6 months)Montreal, QC, CanadaAnalyze client issues and needs to design a digital strategy adapted to the challenges of different mandates, including:- Objectives, success factors, and project performance indicators- Analysis of the external environment in a web and interactive context- Development of a strategy considering all elements of the business ecosystem- Present the strategy to the client and the team- Ensure strategy execution- Plan, implement, and monitor advertising campaigns on various platforms- Analyze obtained results and propose recommendations- Participate in agency presentations- Advise the team and clients with recommendations that create added value and are applicable
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Education
- Certificate, Digital Information ManagementUniversity of Montreal2016Certificat, gestion de l'information numérique
- Master 2 (Master's Degree), Business SchoolGroupe ESC Troyes2013Master 2 (Maîtrise), Ecole supérieur de commerce