About Maxime
Designer UX/UI Senior
User Research | User Interface | Design System
Product UX/UI with 7 years of experience, primarily working as a Principal Designer within growing startups and scale-ups. Experienced in contributing to product vision and building scalable design environments, with a strong interest in Design Ops and design systems.
WHAT I DO?
• Research — Survey / Interview / Workshop / Data analysis
• Craft — Wireframes / App & Web prototypes / Interaction
• Branding — Brand definition / Concept variations / Slideshow
• Design System — Token strategy / Component design / Documentation
CLIENTS
• Company : Staycation / MWM
• Starts-up : Dodow / Teazit / Youzer
• ONG : Greenpeace / Elephants for Africa
• Marque : Timberland / SNCF / Laguiole
• Agence : Crachin /Yellow Lab
• SSII : Novatim / Appliwave
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- StaycationDesigner UX/UI PrincipalHOSPITALITYApril 2023 - Today (3 years and 2 months)Paris, FrancePrincipal Designer within a Product team of 4 squads.Involved in the UX evolution of the mobile app and website, as well as in growth strategies.Key contributions→ Improved understanding of user needs, resulting in a 53% increase in MAU→ Implemented upsell strategies that increased AOV by 17%→ Designed multiple features within the booking flow, increasing overall CVR by 0.6 points
- MWMDesigner UX/UIENTERTAINMENT AND LEISUREJuly 2020 - April 2023 (2 years and 9 months)Paris, FrancePart of a team of ~10 designers. Responsible for designing and driving the evolution of creative mobile applications (music, photography, drawing, etc.).Key contributions→ Led the launch of 20+ mobile applications, including 3 App Store Top Download titles (eDjing Mix, Beat Maker Pro, Color Pop)→ Implemented cross-functional processes across Design, Growth, and Machine Learning, significantly accelerating delivery pace
- XEFIDesigner UX/UIDIGITAL AND ITSeptember 2017 - August 2019 (2 years)Paris, FrancePrincipal designer within a small tech team. Responsible for the building of a B2B product from scratch, including the reseach and the testing.Key contributions→ Designed all user flows and wireframes→ Conducted functional product testing with 30+ companies→ Following launch, the product achieved adoption by 100+ companies
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Education
- Mastère UX DesignECV Digital2019
- Licence Audiovisuel et Médias numériquesUniversité Jean Moulin - Lyon 32017
Certifications
- Conception et Documentation de Design SystemMemorisely2025
- Conception responsable de service numériqueGreentIT2019