Maxime Roussel

Freelance in web marketing, I assist companies in their digital strategy: SEO, SEA, social media, email marketing, and content creation. My goal: boost your online visibility and generate concrete results.

Creation of an e-commerce website for a La Vie Claire store in the Lille metropolitan area

- Integration of a click-and-collect and delivery solution

- Integration of a synchronization API between the store's point-of-sale software and the e-commerce site

- Maintenance and functional testing

Marketing & Communication (BtoBtoC):

> Online & offline marketing:

- content marketing (articles, business cases)

- creation, sending, and tracking of email campaigns

- social media management

- creation of the new website via WP

- tracking via Google Analytics

- creation of sales materials

> PR & events:

- writing press releases, conducting interviews, organizing events, and applying for awards and trade shows

- recruiting and managing a tester panel

- organizing and monitoring clothing try-ons with this panel in-store for internal calibration

- organizing an R&D project (3D foot scan) at Euratechnologies (Footizzy Campaign)

Project Management:

- UX / UI: improving the user experience of the solution by proposing improvements and new features (brainstorming, mockups, monitoring).

- Management of innovative projects (e-commerce, mobile, in-store): integration roadmap, planning, and management

Account Management / E-commerce Project Implementation:

- Defining key e-commerce metrics

- Creating a monthly performance reporting for the Fitizzy module on merchant sites

- Account Management (monitoring collaboration and analyzing key KPIs for an upsell process with several major apparel clients in France).

- A/B testing