Freelancer profile translated to English.
Back to original languageAbout Maxime
Hello,
Freelancer for over 5 years, I carry out web projects for individuals and professionals.
My areas of expertise are as follows:
- Creation of showcase websites
- Creation of Wordpress websites
- Creation of e-commerce websites
- Natural referencing (SEO) and paid referencing (SEA)
- Social networks (community management and advertising campaign management)
- Content creation (print & digital)
After several experiences in various fields (advertising agency, start-up, network brand), I would be delighted to assist you with your online visibility challenges and help you achieve your goals.
My versatile profile allows me to adapt to the challenges entrusted to me.
My services are aimed at entrepreneurs and self-employed workers looking for advice and support as close as possible to their expectations. From the search for visibility to the conversion of qualified traffic to generate business.
See you soon.
Spanish
Conversational
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km), Lille (up to 100km), Marseille (up to 100km), Lyon (up to 100km), Bordeaux (up to 100km)
Experience
- Maxime RousselMarketing Consultant - FreelanceCONSULTING AND AUDITSMarch 2019 - Today (7 years and 3 months)Lille, FranceFreelancer in webmarketing, I support companies in their digital strategy: SEO, SEA, social networks, email marketing, and content creation. My goal: boost your online visibility and generate concrete results.
- LA VIE CLAIREWeb Project ManagerE-COMMERCEApril 2019 - Today (7 years and 2 months)Lille, FranceCreation of the e-commerce site for a La Vie Claire store in the Lille metropolitan area- Integration of a drive and delivery solution- Integration of a synchronization API between the store's cash register software and the e-commerce site- Maintenance and functional testing
- FitizzyMarketing ManagerSOFTWARE PUBLISHINGOctober 2015 - February 2018 (2 years and 4 months)Lille, FranceMarketing & Communication (BtoBtoC):> Online & offline marketing:- content marketing (articles, business cases)- creation, sending, and tracking of email campaigns- social media management- creation of the new site via WP- tracking via Google Analytics- creation of sales materials> PR & events:- writing press releases, conducting interviews, organizing events, and applying for competitions and trade shows- recruitment and management of a tester panel- organization and follow-up of clothing fittings with this panel in-store for internal calibration- organization of an R&D project (3D foot scan) at Euratechnologies (Footizzy Campaign)Project Management:- UX / UI: improving the user experience of the solution by proposing improvements and new features (brainstorming, mockups, monitoring).- Management of innovative projects (e-commerce, mobile, retail): integration roadmap, planning, and steeringAccount Management / Implementation of e-commerce projects:- Definition of key e-commerce metrics- Creation of a monthly performance tracking report for the Fitizzy module on merchant sites- Account management (monitoring collaboration and analyzing key KPIs within an upsell process for several major apparel clients in France).- AB testing
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Education
- Master 2 - Communication and Digital CreationIscom2016Expertise numérique : Planning digital, Veille technologique, Brand monitoring, Web marketing, Stratégies de search, Marketing de l'engagement, Stratégies d'influence, Brand content