Freelancer profile translated to English.

Description

You have traffic, but few clients.

A beautiful page doesn't sell. Structured text does.

I design and write sales pages and email campaigns for players in the sports, health, and wellness sectors: coaches, physiotherapists, physical trainers, online support structures. My job is to translate your expertise into a message that your audience understands, identifies with, and that leads them to take action.

What sets me apart

Trained in sports health and as a coach, I know my target audience from the inside. I know what a practitioner is really thinking before buying — and I immediately know when a message rings false to them.

I am also a web integrator: I don't just deliver a text document to be formatted. I write, integrate in HTML/CSS/JavaScript, and put it online. You don't need to find a developer to work with me.

My deliverables

- Sales pages and landing pages, written and integrated, ready to publish

- Email sequences: welcome, conversion, launch, reactivation

- Newsletters and editorial strategy, with a calendar and reusable templates

- Audit and optimization of existing pages (CRO), without redoing everything

My method

Framing of the offer and the target audience, writing, integration, then measurement and iteration based on real data. Analysis precedes writing, measurement validates choices.

Latest results obtained: conversion rate increased from 14% to 20%, open rate from 53% to 86%, 8 subscriptions sold from a launch campaign.

Quote within 48 hours, response within 24 hours.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

willrunexpert
Landing page creation and optimization
SPORTS
January 2024 - July 2026 (2 years and 6 months)
La Rochelle, France
Will'Run, a coaching structure for runners founded by a sports physiotherapist, offered a €97/month coaching program. The offer was solid, but the sales page didn't match: unclear message, absent visual hierarchy, user journey with no clear call to action.

My mission
Completely rethink the sales page, from the structure of the commercial discourse to the technical integration, with a single objective: to convert existing traffic into clients.

What I did
→ Offer and target audience framing: interview with the founder, definition of the promise and objections to address for runners aged 30 to 55, who are getting back into running or held back by recurring pain

→ Complete copywriting: hook, "is this for you if..." section, details of the coaching program, social proof, answers to objections, calls to action

→ Page architecture based on a conversion funnel logic (AIDA), from the user's problem to payment

→ Responsive integration in HTML/CSS/JavaScript, mobile-first design, on System.io

→ 2-step payment tunnel, with visual reassurance (payment methods, security, terms and conditions)

→ Performance optimization: loading time, image compression, code optimization, on-page SEO basics

→ Implementation of analytics tracking and post-launch iteration on content and CTAs

Results
▸ Conversion rate increased from 14% to 20% with constant traffic — a 43% increase in conversions without additional advertising spend
▸ 25 qualified leads generated in the first 30 days
▸ A self-sufficient page, which the client can update themselves

My added value
My hybrid profile — training in sports health and coaching practice — allows me to speak the language of the running sector and build a credible message for a sports audience.
Copywriting Conversion funnel Front-end integration UI/UX Design Web Performance
willrunexpert
Newsletter & email campaign copywriting
SPORTS
January 2024 - July 2026 (2 years and 6 months)
La Rochelle, France
Will'Run had an underutilized base of 2,000 subscribers: irregular sending, open rates below the audience's potential, and no link between the emails sent and the sales generated.

My mission
Structure a coherent editorial line and write all email content, with a dual objective: to maintain the relationship with the audience and generate measurable conversions.

What I did
→ Audit of the existing situation: past performance, database structure, friction points

→ Definition of the editorial line: brand tone, recurring sections, weekly sending rhythm

→ Signature narrative format: each newsletter starts with a runner's story to provide technical advice — identification before education

→ Database segmentation and personalization based on profile and engagement level

→ Newsletter writing: subject lines, preheaders, body text, calls to action

→ Automated sequences: welcome, nurturing, reactivation of inactive subscribers

→ 5-email conversion sequence to turn free subscribers into paying customers

→ 7-email launch campaign for the premium coaching program

→ A/B tests on subject lines and CTAs, then iteration based on results

→ Full integration and setup of sends on Systeme.io

Results
▸ Open rate increased from 53% to 86% on the same base — +33 points
▸ 5% average click-through rate, above industry standards
▸ 8 subscriptions sold in the launch campaign, generating nearly €800 in monthly recurring revenue
▸ An editorial calendar and reusable templates left with the client for their future launches

My added value
I write to convert without sacrificing the relationship: emails that are opened out of habit, not by chance, with a genuine tone and credible messaging for a demanding audience.
Copywriting Editorial strategy Email marketing A/B Testing Performance analysis