Freelancer profile translated to English.
Back to original languageAbout Maxime
Maxime Robert Colin – Expert CRM Salesforce & HubSpot | SMEs-Large Enterprises | Automation & ROI
CRM Consultant for 8 years, I support companies in structuring their sales, marketing, and service processes using Salesforce, HubSpot, and Pipedrive. Objective: +30% sales efficiency in 90 days
Here are the missions I regularly carry out:
🚀 CRM Project Management (Salesforce & HubSpot)
- Audit of existing environments
- Definition of business needs
- Tool implementation and configuration
- Creation of high-impact business use cases
- Change management and adoption
📈 Sales Optimization & Automation
- Automation of sales cycles via Flows, Zapier, Make
- Synchronization of CRM data with your business tools
- Performance monitoring: dashboards, KPIs, reporting
🎯 Marketing Automation & AI
- Implementation on Pardot, Salesforce Marketing Cloud (SFMC), HubSpot Marketing, Brevo
- Segmentation, nurturing, automated campaigns
- AI & data integration: ChatGPT, Agentforce, Dataiku
🔄 CRM & Marketing Tools Migration
- Migration from Mailchimp, Brevo, Adobe Campaign
- Transition from internal systems to modern CRMs
📚 Training & Documentation
- User and administrator training
- Creation of technical and functional documentation
Certifications:
Salesforce Administrator, Sales Cloud
HubSpot Sales & Marketing
Tools mastered:
Salesforce (Sales Cloud, Pardot, SFMC, Service Cloud, Agentforce, Lightning and Classic)
HubSpot (Sales Hub, Marketing Hub, Service Hub)
Pipedrive, Brevo, Mailchimp, Zapier, Make, Airtable, Notion
Available immediately to structure your processes, automate your sales, and improve your results from the start of the mission
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Paris (up to 50km), Bordeaux (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Nantes (up to 50km)
Experience
- OrègeSalesforce Sales Cloud Project ManagerMECHANICAL ENGINEERINGNovember 2024 - July 2025 (8 months)Paris, FranceSalesforce Sales Cloud Implementation - Orège (industry / water / cleantech)Mission: Transform Salesforce into a sales management tool for management and field teams.
- Functional scoping with sales and operations management
- Optimization of the sales cycle and advanced pipeline management
- Automation of sales processes for 4 regions: France, UK, US, Italy
- Deployment of Salesforce best practices to teams
- Creation of dashboards for the board: revenue, pipeline, forecast
- Training and adoption support for 9 users
- Results: +60% sales visibility, +€2.2M pipeline generated in 3 months
- Steel Shed SolutionsPMO & CRM Project ManagementE-COMMERCEJuly 2024 - Today (2 years)Luxembourg, LuxembourgMission: Structure project governance and manage all strategic Salesforce CRM and digital projects.
- Structuring the handover from the previous PMO and consolidating knowledge
- Management of Salesforce projects: Sales Cloud (sales), Service Cloud (support), Marketing Cloud (lead gen)
- Development of the 2025 project roadmap with business departments
- Facilitation of project and steering committee meetings (monitoring, arbitration, prioritization)
- Coordination of CRM (Cloudity) and web (Akki) service providers
- Internal communication: scoping, progress, strategic directions
- Implementation of a multi-stakeholder monitoring & reporting system
- Training of internal teams and complete documentation formalization
- Continuous performance review and change management support
- ACCORCRM Marketing Project ManagerHOSPITALITYMarch 2024 - July 2024 (4 months)Paris, FranceMission: Structure the management of CRM requests and streamline communication between central, regional, and brand teams within the group.
- Management and prioritization of the CRM backlog with POs (RICE scores, business cases)
- Monitoring of CRM initiatives: campaigns, integrations, product evolutions
- Coordination of the A/B testing schedule with customer journey managers
- Facilitation of progress meetings and QBRs with stakeholders: regional hubs, brands, partnerships, loyalty program
- Writing of monthly internal newsletters (monitoring, insights, results)
- Reporting on CRM KPIs, project successes, and upcoming initiatives
Reviews
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Education
- MSc in Management, Corporate Finance, Private Law, Intrapreneurshipemlyon business school2018MsC in Management
- Master of BusinessEast China Normal University2018MBA, Strategy in emerging markets