Freelancer profile translated to English.

Description

Trained in communication and art direction, I went freelance in 2012. For four years, I worked within several Lyon-based agencies (Native, Insign, Fantastic…), while also supporting numerous direct clients on projects ranging from branding to operational marketing, including digital content creation.

As a partner in the Newic agency since 2016, I am responsible for creative direction: strategic recommendations, studio management and coordination, and monitoring production quality. From 2020 onwards, I also developed a department dedicated to social media.

Since 2019, I have been teaching and serving as a jury member at Bellecour School. For two years, I have been helping Master 1 developer cohorts develop their skills in art direction and communication.

In 2026, at the initiative of its three partners, Newic merged with Peech Studio, a Paris-based agency specializing in motion design. I now hold the position of creative director for this new independent group, for which I drive the creative and artistic vision, both internally and with our clients.

Passionate about advertising concepts, typography, and illustration, I bring a solid strategic vision to projects, combined with technical and creative rigor in their execution.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Agence Newic x Peech Studio
ASSOCIATE DIRECTOR CREATIVE DIRECTOR
CONSULTING AND AUDITS
November 2025 - Today (7 months)
Lyon, France
Overseeing the creative direction of the Newic x Peech Studio group following the merger of the two agencies. Defining and deploying the creative and artistic vision with teams and clients. Strategic consulting, supporting creative teams, and supervising production quality.
Art Direction Branding Team Management Communication Strategy Adobe Creative Suite
Agence Newic
ASSOCIATE DIRECTOR CREATIVE DIRECTOR
CONSULTING AND AUDITS
January 2014 - December 2025 (11 years and 11 months)
Lyon, France
Leading the agency's creative direction: strategic recommendations, designing communication plans, and artistic supervision. Managing and coordinating the studio (creatives, production, quality). Developing and structuring a social media expert department from 2020. Supporting clients with branding, operational marketing, and digital content challenges.
Art Direction Communication Strategy Adobe Creative Suite Team Management Social Media Strategy
Bellecour École
ART DIRECTION & COMMUNICATION
EDUCATION AND E-LEARNING
August 2019 - July 2021 (1 year and 11 months)
Lyon, France
Teaching art direction and communication to master's level students. Supporting Master 1 developer cohorts in developing their creative and strategic sense. Participating in juries and project evaluations.
Art Direction Communication Strategy Pedagogy Training Graphic Design