Freelancer profile translated to English.

Description

After several years in agencies on premium projects (Lindt, Paris 2024, 4-star hotels), I integrated generative AI into my creative practice for a simple reason: brands need more content, faster, without losing quality.

Today, with my AI studio "Versai Studio", I combine artistic direction andAI production to deliver visuals, videos, static ads, social content, packagings, brand contentin a few days where it used to take weeks.

I work for brands with a strong visual identity that want to scale it without diluting it.

A visual identity project? Let's discuss it for 30 minutes for free

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Versai Studio
AI Creative Producer
DIGITAL AND IT
February 2026 - Today (4 months)
Paris, France
I support brand growth by multiplying their content production through generative AI, without ever compromising on quality.

Growth Engine: Creation of high-performing visuals (Ads, Social Media, E-commerce) designed to convert and feed acquisition channels.

Augmented Production: Deployment of custom AI workflows to deliver large volumes of content in days instead of weeks.

AD Guarantee: End-to-end creative vision management to ensure every generated image meticulously respects the brand's DNA and premium positioning.
Artificial Intelligence Generative AI Brand Strategy AI Automation Kling AI
Ring Creative
Brand Designer | Visual Identity & Brand Strategy
HOSPITALITY
March 2025 - Today (1 year and 3 months)
Paris, France
Commissioned by Collection Vesper, a Parisian hotel group, to orchestrate the brand transformation of 3 four-star boutique hotels with distinct positioning (family and premium).

Context: Need to premiumize brands and create total coherence between visual identity and the customer experience in each establishment.

Methodology Deployed:
- Brand audit and in-depth competitive analysis
- Strategic workshops with hotel management
- Definition of brand territory (values, personality, promise)
- Development of differentiation strategy for each hotel
- Design of complete visual identity systems
- Prototyping and iterative validation
- Operational multi-channel deployment

Deliverables:
- Strategic repositioning of the 3 brands
- Complete visual identities (logo, graphic system, color palette, typography, visual elements)
- Detailed brand guidelines
- Interior and exterior architectural signage
- Window graphics and space branding
- Print universe (business cards, communication materials, stationery)
- Digital templates (website, social media, newsletters)
- Team training on brand deployment

Results: Visual transformation aligned with customer experience, strengthened premium positioning, clear differentiation in the competitive Parisian market.
Visual Identity Brand Strategy Graphic Charter Window Graphics Hospitality
Generation Studio
Project Manager | Visual Identity & Brand Strategy
DIGITAL AND IT
January 2020 - May 2024 (4 years and 4 months)
Paris, France
Managed branding and packaging projects for international premium clients, from brand strategy to creative execution across all touchpoints.

MAJOR CLIENTS & PROJECTS

Lindt (International premium chocolatier)
- Packaging and brand content projects
- Coordination of creative and production teams
- Client relationship management and deliverable approval

Paris 2024 (Olympic Games)
- Event branding projects
- Identity adaptation across multiple media
- Adherence to Olympic charter constraints

FrieslandCampina (International food group)
- Brand strategy and product repositioning
- Packaging design for product ranges
- Multi-market deployment

RESPONSIBILITIES

Project Management
- End-to-end project management (client brief → final delivery)
- Coordination of internal teams (art directors, designers, copywriters)
- Planning, budgets, and deadline adherence

Client Relations
- Main interface with key account clients
- Presentation and defense of strategic and creative recommendations
- Management of approvals and iterations

Expertise Deployed
- Strategic briefing and project scoping
- Creative supervision (branding, packaging, brand content)
- Production monitoring and quality control
- Delivery of production-ready files for multiple media

SKILLS DEVELOPED

- Management of complex branding projects for premium clients
- Mastery of packaging challenges (technical, regulatory, production constraints)
- Brand content and brand storytelling
- Agency methodology and collaborative processes
- High-end quality standards
- Multi-stakeholder coordination (clients, creative teams, suppliers)
Brand Design Project Management Branding Visual Identity Packaging