Freelancer profile translated to English.
Back to original languageAbout Maxime
🚀 Senior Salesforce Developer & Revenue Tech Expert
With over 15 years of development experience, including several years specializing in Salesforce, I help companies transform their CRM into a true growth engine.
I'm not just a developer: I combine advanced Salesforce technical expertise with a product and business vision, fueled by my experience as a co-founder of a Salesforce-native SaaS platform.
💼 What I do
I support Sales, Marketing, and Customer Success teams to:
- Design scalable Salesforce architectures
- Refactor complex orgs with technical debt: Apex, Flows, Salesforce limits issues
- Develop custom features in Apex, LWC, API integrations, and automations
- Connect Salesforce to marketing, ads, and data platforms
- Implement advanced marketing attribution and revenue tracking systems
- Optimize CRM performance, data models, and processes
I've worked on high-impact projects such as:
- Restructuring complex Salesforce orgs facing governor limits
- Creating advanced integrations between Salesforce, Intercom, Slack, and advertising platforms
- Designing automation frameworks to align Marketing, Sales, and Support teams
- Fixing technical debt on existing Apex classes, Triggers, Flows, and processes
🧠 My Difference
What sets me apart:
- Strong technical expertise: Apex, LWC, SOQL, APIs, integrations
- Product vision thanks to my SaaS founder experience
- Expertise in marketing attribution and Revenue Intelligence
- Ability to bridge business challenges and technical constraints
- Approach focused on clean, scalable, and maintainable architecture
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- HeeetCo-Founder & Senior Salesforce DeveloperSeptember 2020 - Today (5 years and 9 months)Heeet – Co-founder & Salesforce-native Revenue Intelligence platformHeeet helps marketing and revenue teams directly link their acquisition efforts — SEO, SEA, events, webinars, paid ads — to pipeline and revenue, directly within Salesforce.🎯 What I built and managedAs co-founder, I am responsible for both product architecture and technical execution.🏗 Salesforce-native Architecture- Designed the entire data model directly within Salesforce- Created custom objects to track multi-touch journeys and channel influences- Ensured all customer data remains within the client's Salesforce, without external storage- Developed scalable Apex services and automation logic🔗 Ads & Analytics Integrations- Google Ads, LinkedIn Ads, Meta Ads, Bing- Offline conversion tracking directly from Salesforce- GA4 audience synchronization from CRM data- Multi-touch attribution models: first click, last click, intermediate interactions📊 Revenue Intelligence & Reporting- Created reporting frameworks to track ROI by channel, campaign, and keyword- Identified exact search queries linked to revenue-generating opportunities- Aligned Sales and Marketing teams around revenue-focused metrics🧠 Tracking & Data Engineering- Developed cookieless UTM tracking scripts- Implemented influence attribution logic- Created hourly data synchronization and pipeline engines- Designed a high-performance architecture respecting Salesforce governor limits
- SkelloSenior Salesforce DeveloperTECHNovember 2025 - December 2025 (1 month)Paris, FranceSkello – Salesforce Integration & Support Workflow OptimizationAt Skello, I led the design and implementation of a complete integration between Intercom, Slack, and Salesforce to streamline customer support and internal collaboration workflows.🎯 ObjectiveCreate a unified ticketing and communication ecosystem to:- Centralize customer conversations- Improve internal visibility- Reduce manual tasks- Ensure data consistency across tools🛠 What I delivered🔗 Intercom ↔ Salesforce Integration- Synchronization of conversations and customer data in Salesforce- Automation of ticket creation and status updates- Implementation of reliable mapping between systems- Development of scalable logic to prevent duplicates and synchronization conflicts💬 Slack + Salesforce Integration- Implementation of Slack notifications linked to Salesforce records- Connection of support workflows to real-time internal collaboration- Structuring of communication channels to improve case handling⚙ Technical Work- Custom Apex services- REST API integrations- Automation and Flow architecture- Data model optimization- Error management and synchronization reliability🚀 Impact- Faster ticket resolution- Reduced context switching between tools- Better visibility between teams- Stronger alignment between Support, Sales, and Operations
- SkelloSenior Salesforce DeveloperTECHMay 2024 - January 2025 (8 months)Paris, FranceOptimization of Salesforce Processes – Collections & Data Quality- Design and development of a Salesforce process for managing unpaid debt collection, allowing for deadline tracking, automated reminders, and increased visibility for teams on at-risk accounts.- Implementation of a duplicate detection, processing, and prevention process to improve CRM data quality, ensure reliable reporting, and avoid operational errors.- Automation of business workflows to reduce manual tasks, secure key steps, and standardize practices across teams.- Collaboration with operational teams to translate business needs into simple, maintainable, and scalable Salesforce solutions.
Reviews
Maxime
Flexy
Reviewed on 8/6/2021
The mission was to rewrite an Apex class notifying a webhook to integrate an InvocableMethod logic.
Maxime was available throughout the mission with excellent responsiveness during our exchanges.
Fast and efficient work.
AD
Account deleted
Reviewed on 12/12/2018
We hired Maxime to create a Zapier connector for an application we use: very good understanding of the subject, easy communication, met initial deadlines. Any necessary adjustments were made immediately. We are very satisfied with the work done and will hire Maxime again if the need arises.
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Education
- Professional Baccalaureate in AccountingLycée Doriole2007Cursus spécialisé dans les métiers de la comptabilité
- Higher National Diploma in Management Information TechnologyLa Colinière2009
Certifications
- TOEIC (890)TOEIC2018