Freelancer profile translated to English.
Back to original languageAbout Maxime
Web project manager and web marketing consultant, I will guide you from the development of your online communication strategy to its operational implementation, with a simple vision and leitmotif: to help you meet your new prospects.
In my 10-year career, I have brought my expertise to a hundred clients: VSEs/SMEs, local authorities, large companies. I can offer you my skills in web project management, setting up acquisition campaigns (SEO, SEA, Facebook Ads, Display), or reflecting on your social media presence.
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My areas of intervention:
PROJECT MANAGEMENT
- AMOA: gathering and analyzing needs, writing functional specifications.
- Development of site or platform interface zoning.
- Creation or redesign of websites (WordPress).
- Global project coordination: schedule management, synchronization of technical and creative teams, budget adherence
• WEBMARKETING
Creation of a digital communication plan: analysis of your brand, your industry, and your target audience, definition of strategic levers to implement based on your business challenges.
- Social media strategy, editorial line development
- KPIs and Analytics: dashboard creation, Google Analytics setup
- Distribution: SEO, SEA, Facebook Ads, Display, Newsletter
• DIGITAL AND WEB TRAINING
- Community management initiation
- SEO fundamentals (natural referencing)
• TOOLS!!!
- ADOBE Suite, standard proficiency
- Office Suite, standard proficiency
- WordPress / PrestaShop / Drupal
- Google Analytics
- Google Ads
- Facebook Business
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Léa & Léo GroupeMarketing and Digital ConsultantHEALTH AND WELLNESSJanuary 2013 - September 2013 (9 months)Caen, FranceMission: strategic consulting, project management, AMOAProblem: how to recruit new clients for the 25 crèches of the Léa et Léo group, while developing the company's relationship and image through social media.Solution: implementation of a Facebook page "Léa & Léo", as well as a webzine dedicated to young parents on the website (redesigned for the occasion). At the same time, deployment of several geo-localized campaigns on Facebook to recruit new future clients.+ Development of the social media strategy and community management editorial calendar.+ Definition of KPIs and analytics monitoring.+ Management of the project's online reputation (monitoring, comment analysis, community engagement)+ Project steering: budget, schedule, project team.Link: www.leaetleo.com
- Assurance Maladie AlsaceDigital Consultant: Content and Social MediaPUBLIC SECTORMarch 2016 - September 2017 (1 year and 7 months)Strasbourg, FranceMission: strategic consulting, project management, AMOAProblem: improve user behavior on key topics (sick leave, generic drugs) and change preconceived notions by adopting new media (social networks, web marketing).Solution: implementation of a dedicated content marketing platform "On Peut Faire Mieux" (We Can Do Better), sharing useful health tips and information, disseminated through viral messages on social networks (Facebook, Twitter) and supported by media buying (display, Facebook ads).+ Development of the content marketing and social media strategy.+ Management of the project's online reputation (monitoring, comment analysis, community engagement).+ Project steering: budget, schedule, project team.Link: www.on-peut-faire-mieux.com
- MARCOREL
On Malt
Web Analytics and Google Ads TrainerJanuary 2018 - January 2018Paris, FranceTraining for a group of 10 students on the fundamentals of web analytics and the Google Ads online advertising management platform.
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Education
- Master in E-MarketingEM Strasbourg, Strasbourg2014Compétences acquises : + web marketing + Sécurité des systèmes d’information, + CRM, + intelligence marketing, + Big data, + Social média, + communication digitale.
- Master in Business Diagnosis & ManagementIAE CAEN, Caen2013Compétences acquises : + Gestion d’entreprise, + marketing stratégique, + management des ressources humaines, + gestion de la qualité, + analyse financière.