Freelancer profile translated to English.
Back to original languageAbout Maxime
Digital marketing and digital analytics consultant, I leverage my experience and knowledge to optimize the business and marketing performance of my clients.
—DATA COLLECTION—
- Analytics Strategy & KPIs
- Audit
- Tool Selection
- Measurement Plan
- Tagging Plan
- User Acceptance Testing
- Tag Management System Configuration
- Web & App Analytics Tool Configuration
- CRM Configuration
- Dashboarding & Reporting
—DATA ANALYSIS & ACTIVATION—
- Data Analysis (acquisition, customer behavior, repeat business, user segments, engagement, retention & cohorts, ecommerce performance, etc.)
- A/B Testing / MVT / Conversion Optimization
- UX / Acquisition / Business Recommendations
- Growth Marketing
- Mobile Marketing
- Marketing Automation
- Business Analysis
- Attribution & Contribution Modeling
- Training / Coaching / Workshop
TOOLS:
// Analytics:
- Google Analytics
- Analytics Suite 360
- Eulerian
- Mixpanel
- Amplitude
- Hotjar
- Comscore
- AT Internet
// Tag Management System:
- Google Tag Manager
- Tag Commander
- Segment io
// Dashboarding:
- Tableau Software
- Klipfolio
- Supermetrics
- Blockspring
- Google Sheet
- Excel
// A/B Testing & Personalization:
- AB Tasty
- Kameleoon
- Optimizely
- Content Square
// Attribution:
- Mazeberry
- Adjust
- Appsflyer
French
Native or bilingual
Spanish
Basic
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- 60 Millions de consommateursDigital Analytics ConsultantPRESS AND MEDIASeptember 2016 - Today (9 years and 9 months)Paris, FranceDATA COLLECTION— Google Tag Manager Implementation— Enhanced Ecommerce Implementation— Implementation Quality Control and Recommendations— Advanced Universal Analytics Configuration: custom dimensions, advanced filters, enhanced ecommerceDATA ANALYSIS & ACTIVATION— Support in AB Tasty setup— Data analysis and support in interpreting Web & Mobile performance— Analysis by audience segments— Performance analysis by acquisition channel
- DANONEWeb analysis, Google Analytics configuration and tagging plan
- BLÉDINAWeb analysis, Google Analytics configuration and tagging plan
Reviews
AD
Account deleted
Reviewed on 2/11/2016
Thank you Maxime for the quality of the mission carried out for the CoachClub website.
Professionalism, rigor, and availability are qualities I would use to describe your work and our professional relationship.
We were very satisfied.
All the best and see you soon!
Mathieu
Substances Actives
Reviewed on 2/25/2020
Recommendations
FU
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Expert in Digital Communication Engineering and ManagementHETIC
- International Higher Technician Title in Computer ScienceSUPINFO - The International Institute of Information Technology