Freelancer profile translated to English.

Description

With six years of experience as an associate general manager of an online sales company, I have gained a clear understanding of the needs and concerns of decision-makers:understanding the performance of their actions, anticipating trends, and guiding their business with informed decisions.

Building on this understanding, I retrained in data analysis (**Microsoft Power BI PL-300 Certification**) to help companies transform their data into strategic tools. I design dashboards onPower BIand **Looker Studio**, tailored to your needs: monitoring e-commerce performance on **Shopify**, **Prestashop**, **Woocommerce**, or analyzing advertising campaigns on platforms like **Facebook Ads**, **Google Ads**.

My goal is simple: to provide clear and relevant visualizations to enable companies to make decisions based on reliable and understandable data.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

PixelMetrics
Data Analyst
CONSULTING AND AUDITS
August 2024 - Today (1 year and 9 months)
Data Collection and Processing
• Identify relevant data sources to meet client needs (e-commerce, advertising, CRM, etc.).
• Collect and centralize data from multiple platforms (Shopify, Facebook Ads, Google Ads, etc.).
• Clean and structure data to ensure its reliability and usability.

Analysis and Interpretation
• Analyze data to identify trends, correlations, and strategic insights.
• Develop analyses on marketing performance (advertising campaigns, ROI, customer acquisition) and e-commerce (sales, conversions, retention).
• Translate complex data into concrete and actionable recommendations for decision-makers.

Dashboard Creation and Reporting
• Design and automate interactive dashboards using tools like Power BI or Looker Studio.
• Visualize data clearly and intuitively to enable quick decision-making.
• Provide regular reports to track performance and adjust strategies as needed.

Continuous Improvement
• Implement automated analysis and reporting processes to improve efficiency.
• Monitor technological developments and new analytical methodologies to propose innovative solutions.
• Anticipate future needs by analyzing trends and customer behavior.
Boutique en ligne
Associate General Manager & Head of Logistics and E-commerce
FASHION AND COSMETICS
February 2018 - August 2023 (5 years and 7 months)
Financial and Forecasting Management
o Daily monitoring of financial performance in line with short and medium-term objectives.
o Development of sales forecasts and strategic indicators over the short, medium, and long term.
o Close collaboration with accountants and lawyers for the company's legal and tax affairs.
o Conducting in-depth analyses to guide key business decisions.

Recruitment and Human Resources
o Implementation of recruitment processes and selection of new employees.
o Human resources management: team monitoring, management, and daily follow-up.

Strategic E-commerce Management
o Supervision of website management and evolution to meet commercial needs.
o Analysis and monitoring of advertising campaign results (Facebook Ads, Google Ads, etc.).
o Daily monitoring of communication activities, validation of strategies, and analysis of their impact.
o Planning of promotional campaigns and management of their consistency with financial objectives.

Compliance and Regulation
o GDPR compliance for the company, both for internal management of physical data and for the e-commerce site.
Le Voyageur
Communications Officer & E-learning Content Creator
TRANSPORTATION
September 2017 - January 2018 (5 months)
Digital Communication Campaigns
o Creation and management of targeted email campaigns, adapted to the needs of professionals and subsidiaries.
o Analysis of campaign performance to optimize their impact and achieve set objectives.

E-learning Module and Content Creation
o Participation in the design of e-learning training modules, in collaboration with management.
o Implementation of modules and support for subsidiaries in their adoption of training tools.