Freelancer profile translated to English.
Back to original languageAbout Maxime
Need to boost your acquisition and sales?🚀
Activate the levers that allow you to sustainably accelerate your acquisition while controlling your costs.
I support SaaS, agencies, and e-commerce stores (especially Shopify) in designing, implementing, and managing a profitable 360 acquisition system: SEO, SEA, and Paid Social, along with other levers aligned with your business objectives, not vanity metrics.
After several experiences in agencies and as Acquisition & Traffic Manager at Mailinblack, a French leader in cybersecurity with over 25,000 clients.
I position myself as the pilot of your acquisition channels, not just an executor: we start from your objectives (leads, appointments, sales) and build a clear funnel from traffic to conversion.
What I can do for you:
- 360 Acquisition Audit:Analysis of your channels (SEO, Google Ads, Meta/LinkedIn Ads, social, email), funnel diagnostics, and a prioritized roadmap for 30-90 days.
- Implementation/Redesign of your Acquisition System:Selection of the right levers, campaign creation or optimization, landing pages, lead gen offers, and tracking.
- Monthly Management (3-6 months):Budget management, continuous testing, conversion rate optimization, and decision-oriented reporting (where to invest, what to cut, what to test next).
Why work with me?:
- Dual SEO + Paid expertise with a strong data/business approach.
- Concrete experience in B2B and e-commerce environments, from operational to global management.
- I combine agency-level technical rigor with an advertiser's ROI-focused vision.
Let's discuss your project and see how to structure or upgrade your acquisition over the next 3 months. 🚀
French
Native or bilingual
Can work on-site
Marseille (up to 50km)
Experience
- MailinblackTraffic & Acquisition ManagerSOFTWARE PUBLISHINGAugust 2025 - Today (10 months)Marseille, FranceMailinblack, a French leader, aims to simplify cybersecurity access for SMEs/ETIs and large corporations through a centralized solution and a focus on innovation and people. As a player committed to digital sovereignty, Mailinblack currently supports over 24,000 clients in securing their digital assets. As Traffic & Acquisition Manager, I am responsible for:Management of the "Lead Gen" Acquisition Strategy:
- Definition and deployment of a multichannel acquisition strategy (short and long-term vision).
- Management and optimization of advertising budgets across paid channels: SEA (Google Ads), LinkedIn Ads, Reddit Ads.
- Oversight of the SEO & SEA strategy.
- Management of various service providers (SEO/SEA consultants, business introducers, referring sites).
- Management of the prospect nurturing strategy: HubSpot workflows.
Optimization of Conversion (CRO) and Lead Quality:- Design and continuous optimization of landing pages to maximize conversion rates.
- Analysis of incoming lead quality: focus on generating leads with high potential for transformation into SQLs.
- Adjustment of messaging and ad targeting to refine the relevance of reached audiences.
Data, Analytics & Sales Alignment:- Administration and utilization of tracking and analysis tools (Matomo, Salesforce).
- Monitoring of the sales funnel: analysis of conversion rates from MQL -> SQL -> Closing.
- KPI Monitoring: Cost Per Lead (CPL), traffic volume, and contribution to pipeline and ARR.
- Analysis and identification of the most profitable acquisition channels (ROI).
- Collaboration with Sales teams to ensure efficient lead handling and gather field feedback.
- DigimoodSEO ConsultantTELECOMMUNICATIONSSeptember 2024 - August 2025 (11 months)Digimood has established itself in Marseille as a leading agency for acquisition levers (SEO, SEA, Social Ads). With a strong reputation built on technical excellence and a results-driven culture, the agency supports hundreds of active clients, from SMEs to large national accounts, in growing their online revenue:SEO Expertise:
- Conducting technical, semantic, and popularity audits.
- Defining keyword strategies with high potential, content strategies, and writing editorial briefs.
- Developing and deploying link-building (backlink) strategies to strengthen client domain authority.
- Daily use of a suite of specialized tools (SEMrush, Screaming Frog, Search Console, GA4, etc.).
Project Management & Client Relations:- Partially responsible for a portfolio of dedicated clients, ensuring their satisfaction and retention.
- Defining roadmaps, prioritizing actions, managing deadlines, and coordinating internal resources to ensure deliverables.
- Analyzing KPIs, presenting results to clients, and providing ROI-oriented strategic recommendations.
- Acting as a strategic partner to simplify technical actions and align SEO with the client's overall business objectives.
- FlashsAcquisition ManagerPRESS AND MEDIAApril 2024 - August 2024 (4 months)Marseille, FranceDigital traffic and acquisition manager, SEO/SEA strategy, and nurturing strategy development.
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Education
- Master | Manager of Marketing and CommunicationEMD Business SchoolMaster | Manager du marketing et de la communication Le diplôme que je passe actuellement à l'EMD Business School à Marseille me permet de d'acquèrir toutes les connaisances suivantes : - Elaborer un diagnostic du marketing et de la communication - Déterminer les priorités et les hypothèses de positionnement stratégique - Définir une stratégie marketing - Définir une stratégie de communication - Mettre en place des indicateurs de performance (KPI) - Élaborer le budget prévisionnel des stratégies marketing et communication - Élaborer le Business Plan d’une agence de communication et/ou de marketing - Piloter un plan d’actions marketing - Piloter la définition et la mise en œuvre des actions du plan de communication - Piloter la mise en place d’une stratégie social média - Piloter l’optimisation de l’expérience client - Adapter ses stratégies de marketing et de communication pour conquérir des marchés internationaux - Communiquer en anglais à l’écrit comme à l’oral dans un contexte professionnel - Gestion d’un projet de communication et/ou de marketing confié à un prestataire extérieur - Anticiper les évolutions du marché, les innovations et les usages commerciaux - Élaborer et piloter une stratégie data-driven - Collecter les données pertinentes à l’aide des outils de gestion de la relation client (CRM) et des outils de marketing digital - Piloter l’exploitation de la data collectée - Contrôler la conformité au RGPD de l’ensemble des opérations liées à la data - Piloter la performance digitale d’un site web en ayant recours aux outils de référencement et de webanalytics - Présenter un rapport d’activité et de performance digitale - Gérer l’e-réputation d’une marque
- Professional Bachelor's Degree in Digital Project Management, Digital MarketingIUT d'Aix-Marseille2023Licence pro chargé de projet digital , Marketing digital