Freelancer profile translated to English.
Back to original languageAbout Maxime
🎯 Are your Meta campaigns running but ROAS is stagnating or your cost per lead is climbing?
Over 8 years and €7M+ invested for my clients, I've identified what blocks performance and profitability in the vast majority of accounts — and how to fix it.
My name is Maxime, Senior Media Buyer and Meta Ads (Facebook & Instagram) expert, Meta Blueprint certified. I support e-commerce and B2B/B2C companies with high-budget accounts, with one goal: to turn every euro spent into a profitable euro.
My expertise
🔹 E-commerce (Performance & ROAS)
E-commerce: CPA/ROAS management, Advantage+ catalog campaigns, dynamic retargeting, Conversion API for reliable tracking
🔹 B2B & B2C Lead Generation
CPL campaigns, AB testing (landing page vs. Form vs. Homepage), CRM connection for precise tracking
🔹 Tracking & Data Reliability
Pixel, CAPI, deduplication — decisions based on reliable data
🔹 Scaling & Growth
Scaling budgets up to tens of thousands of euros/month
Client Results
📈 Docorga (Leads)
→ CPL -30% in 2 months, cost per registration -25%, MRR +40%, ROAS x3
📈 LesTricolores (Leads - Purchases)
→ CPA -35% over 6 months, lowest CPA ever, successful launch on TikTok Ads in addition to Meta
📈 Stickers Olivier (Purchases)
→ CPA -40%, ROAS x3, successful launch of Amazon Ads with performance already equivalent to Meta
Why Choose Me?
✅ Super Malter for 6 years (top 5% of Malt freelancers)
✅ 291 missions completed, 4.8/5 on 94 reviews
✅ Meta Blueprint Certified
✅ French, English, Spanish
✅ Response in less than 1 hour on average
Let's discuss your goals — I'll honestly tell you if I can help, and how.
Spanish
Fluent
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km), Paris (up to 50km)
Experience
- Slimloop
On Malt
Ad Setup + Ad Account Management — RetailRETAIL (SMALL BUSINESS)April 2026 - Today (3 months)Paris, FranceSetting up lead generation campaigns for physical store bookings, focusing on quality over quantity.- Lead generation campaigns via qualifying internal questionnaire
- Audience and creative AB testing
- Weekly optimization to improve lead quality and reduce no-show rate for physical appointments
- Quick weekly, full monthly reporting
- Optique DistributionAd Account Setup + Monthly Management — E-commerceE-COMMERCEApril 2026 - Today (3 months)Paris, FranceAcquisition and retargeting campaigns managed with CPA/ROAS objectives, with initial promising results within the first few months.
- Structuring acquisition + retargeting focused on CPA/ROAS
- Audience AB testing
- Creative design and AB testing, challenging existing client assets
- Monthly management, optimization, and reporting — already promising results
- DOCORGAMeta Ads Account Manager — Medical SectorMEDICALSeptember 2024 - Today (1 year and 11 months)Decreasing CPL, significantly improved lead qualification, and consistently increasing conversion rates since taking over the account.
- Complete campaign reconfiguration, targeting highly qualified audiences in the liberal professions sector
- Hot and cold acquisition strategy
- Audience and creative AB testing, progressive scaling
- Regular management and reporting
→ Decreasing CPL with better qualification, increasing conversion rates, increase in Calendly bookings and freemium account creations
Reviews
Philippe
Gestion et relance de campagnes Meta Ads pour institut de beauté - Slimloop
Reviewed on 6/2/2026
J'ai fait appel à Maxime pour reprendre l'intégralité de nos campagnes Meta Ads (Facebook et Instagram) sur notre propre Business Manager.
Le contexte était particulier puisque les campagnes étaient auparavant gérées par un autre prestataire via son propre compte publicitaire. L'objectif était donc de recréer une structure performante, mettre en place le tracking, installer les outils de suivi nécessaires et relancer rapidement l'acquisition sur un compte neuf.
Maxime a su être à l'écoute, disponible et réactif tout au long de la mission. Les échanges ont toujours été fluides et constructifs. Il a pris le temps d'expliquer ses choix, de répondre à nos questions et de s'adapter à nos contraintes.
La mise en place technique a été réalisée rapidement et les premiers résultats sont encourageants dès le premier mois d'exploitation. Nous avons également apprécié la qualité du reporting et son implication dans le suivi des performances.
Je recommande Maxime pour son sérieux, son professionnalisme et sa capacité à accompagner efficacement un projet d'acquisition Meta Ads.
Pierre-Antoine
Cleever
Reviewed on 11/8/2024
Merci à Maxime pour toute son aide et expertise.
Maxime has chosen to hide 1 review
Recommendations
FU
FU
+2
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Education
- Digital NativeGoogle2016
- Master 2 - Sales Engineering and Project ManagementINSEEC Business School2016