Freelancer profile translated to English.

Description

Hello and welcome to my profile!

Bilingual English-French from birth, I have more than 12 years of experience in Marketing Strategy, Loyalty & Customer Experience (CX), which I offer to put at the service of your future investments.

In London, Paris & in the Nice region, I worked for brands such as Air France, British Airways, Accorhotels, Ponant & Amadeus before going freelance.

I have since supported the marketing transformation, relationship marketing (loyalty), employer branding of several brands such as celio in ready-to-wear, luxury hotels in Monte Carlo and Cannes and for a premium logistics transport group.

I also have significant experience in supporting event agencies, as a strategic planner and copywriter. When requested in tenders, the conversion rate to date has been 80%, generating more than 4 million euros in turnover.

What you will benefit from by working with me: a better understanding of your customers, in order to create a strategy that increases your profitability (marketing, loyalty and CX) and support on the tactical aspects, including communication, so that the messages & targeted actions reach the targets effectively and above all efficiently!

My services:

Brand strategy: Diagnosis (quantitative, qualitative studies, segmentation), strategy (targeting, positioning) & marketing/communication tactics (tone of voice, brand personality, but also pricing)

Brand experience strategy: customer loyalty strategy, analysis of customer experience & friction points, quality audit, e-reputation & customer satisfaction

Events: Strategic planning & copywriting/copywriting: pitch for responses to calls for tenders/RFP, storytelling, naming of the event, English-French transcreation

See you soon,

Maxime

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Cannes (up to 50km), Paris (up to 20km), Lyon (up to 20km), Nice (up to 100km), Montpellier (up to 20km)

celio
Interim Manager
FASHION AND COSMETICS
February 2023 - April 2023 (3 months)
Paris, France
Transformation & consulting - relationship marketing/CRM department of the celio brand
Loyalty Customer experience Project management Branding & Identity Positioning strategy Benchmark Partnerships Marketing UI/UX workshop Value proposition
Groove Brand Experience
Event & Brand Experience
CONSULTING AND AUDITS
June 2021 - Today (5 years)
Saint-Raphaël, France
www.groovebrandexperience.com

Consulting in Marketing, Customer Experience and Loyalty

Marketing strategy and positioning - event production agency Cannes/Paris

Web content writing, case studies, press release - event production agency Cannes/Paris

Employer branding and recruitment campaign - Luxury Hotel/Cannes: design/writing, creation of scenarios for Tiktok videos, press release

Event communication - Luxury Hotel/Cannes: creation of scenario for motion design/promotional video and private beach concept

Marketing Strategy Consultant, market research, positioning, customer experience, web content writing, e-reputation and business development via linkedin - Premium logistics transport/Paris

Translations into English, subtitling - Tourist Office, World leader in insurance companies/Paris

Creation of CSR communication/story telling video - World leader in catering services/Paris

Investor pitch deck - Luxury Hotel/Monaco

Creation of marketing strategy, positioning, persona, web content - Virtual tourism/Switzerland
Marketing Loyalty brand strategy Brand Management Customer Experience Positioning strategy Communication Corporate strategy Copywriting Customer satisfaction employer branding Brand identity Commercial strategy Business development Market research
Amadeus
Product Marketing Manager
TECH
June 2018 - September 2022 (4 years and 4 months)
Nice, France
Analysis of the market, customer needs and competition
Brand repositioning: understanding of the perception on the market, redesign of marketing messages and positioning (differentiators, value proposition, segmentation, partnerships)
Responsible for the commercialization strategy (go to market) and development of sales support tools (training, webinar, customer archetypes..)
Elaboration, planning and writing of external communications and support for calls for tenders
Consulting on strategies and change management of loyalty program
Loyalty Marketing Positioning strategy Brand Management brand strategy Customer experience Content marketing Communication strategy Competitive analysis