Freelancer profile translated to English.
Back to original languageAbout Maxime
Transform your ideas into interfaces that convert and retain.
With 7 years of experience, I help companies create high-performing digital products. My approach combines business strategy, user psychology (UX), and visual excellence (UI).
Why work with me?
A Product Vision: Dual training in UX Management and Art Direction. I don't just create "pretty" interfaces, I design tools that address your strategic challenges.
A Reliable Structure: I design robust and documented Design Systems on Figma. My goal is to ensure total consistency and accelerate your development cycles (smooth handover with developers).
Precision Creativity: I pay close attention to UI Design details, micro-interactions, typography, and visual hierarchy to create experiences that enhance your brand image.
🧪 My Methodology: Co-creating your success
1. Discovery & Strategy (Immersion Workshop) We define your business challenges and user needs. No design without a clear direction.
2. Research & Insights (UX) I transform data (interviews, journeys, personas) into growth opportunities. Understanding "why" before deciding "how".
3. Ideation & Prototyping (Wireframes) Design of the architecture and flows. We test, fail fast, and iterate to validate ergonomics before investing in visuals.
4. Visual Design & System (UI) Creation of a strong and consistent identity. I deliver mockups ready for development, accompanied by a Design System or UI Kit to ensure the longevity of your product.
French
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 10km)
Experience
- FDJ UnitedSenior Product DesignerENTERTAINMENT AND LEISUREOctober 2025 - Today (8 months)Boulogne-Billancourt, FranceFDJ United is a European gaming group that combines lottery, sports betting, and online games, operating in several countries with around 33 million customers.---Platform:iOS & Android AppTeam:Game EntryMy objectives:- Write a surprise report on design debt- Scope a new high-impact business feature- Streamline the gaming experience for millions of users.- Optimize conversion funnels.My tasks:- Feature scoping- Needs clarification- UI proposal- Ideation on UI adjustments- Component rationalization- Business rule writing
- CBTWUI Designer / System designerCONSULTING AND AUDITSJune 2023 - June 2025 (2 years)Paris, France
Client: RadioFrance
Scope:Application RedesignFrom:June 2023 - PresentMy impact:- Reduced design time, 34 new features thanks to the implementation of shared components.- Migration of 100% of the application screens to the new Design System to ensure total consistency.- Removal of unnecessary variants and alignment of 108 components with the iOS & Android dev team.My tasks:- Redesign of the RadioFrance application (IOS & Android).- Benchmark on current graphic trends.- Creation of a design system from scratch on Figma:• Creation of variables/tokens (colors, themes, spacing, and radius).• Creation of specific libraries for color primitives, assets, themes, product components, and templates.• Systemic approach to components.• Creation of sliders as slots.• Application player.• Definition of a convention for naming color semantics, components, and properties.• Component documentation• Definition of image presets- Component animation on Figma.Software used:Figma, ZeroHeight, Jira, Trello, Slack, Teams, Storybook - CBTWUI DesignerPUBLIC SECTORApril 2022 - June 2023 (1 year and 2 months)Paris, France
Client: RadioFrance
Scope:Web RedesignFrom:April 25, 2022 - June 01, 2023My impacts:- Migration of 60 components from Sketch to Figma to ensure tool consistency.- Rationalization of color tokens and icons with the application.- Creation of Dark Mode.My missions:- Study of best practices in web interface design and design systems.- Ideation on new features with UI variations for mobile, tablet, and desktop.- Migration of mockups from Sketch to Figma.- Research and improvement of digital accessibility (RGAA).- Redesign of the web player.- Redesign of the icon library.- Development and update of the existing Design System:• Creation of responsive components with atomic design logic, using auto layout and properties (variable/boolean/nested).• Creation of symbols with variants.• Organization of the Design System / documentation of certain parts.• Rationalization of colors used for typography, icons, and card backgrounds.• Creation of dark mode using Figma styles and the Themer plugin.• Component rationalization.- Interactive prototype with Figma.- Update of ZeroHeight.- Quality assurance after development.- Onboarding of designers.
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Education
- Master 2 - Art DirectionIntuit.Lab Paris2021Branding / Marque Direction de création Direction artistique digitale Stratégies/ Conseils (édition & digital) Management de projets Veille/Gestion de l’actualité Intelligence artificielle et collected data Sémiologie Marketing Sociologie Serious game Prise de parole en public
- Master 2 - UX Management and Design ThinkingSUP DE PUB - Paris2020Design / Marketing / Technologies Web: -Production Assistée par Ordinateur -Design d'interface -Méthodologies transversales du design -Culture du design -Design graphique -Architecture de l'information -User experience & ergonomie -Fondamentaux Communication & Marketing -Marketing & Innovation -Branding -Content marketing & storytelling -Stratégies d'influence -Leviers d'acquisition -Social Media -Analytics -Stratégie marketing -Langages web -Content Management System -Architecture technique -Bases de données -Méthodologies et développement -Algorithmie -Intégration & accessibilité -Réseaux & administration système